TMCnet News
Starbucks launches new Android applicationJun 15, 2011 (Datamonitor via COMTEX) -- Starbucks Corporation has launched Starbucks for Android app providing more consumers access to the fastest way to pay and other features to manage their Starbucks Card on-the-go. In addition, the company announced that Safeway, Inc., a supermarket chain, plans to rollout mobile payment in July, 2011 at nearly 1,000 Starbucks in Safeway supermarkets across the US, including the company's Vons, Pavilions, Dominick's, Randalls, Tom Thumb and Genuardi's stores. Starbucks for Android is available through Android Market for Android phones running 2.1 or above and follows the roll out of Starbucks Card Mobile Apps on other platforms. With mobile payment capability at nearly 6,800 US company-operated Starbucks stores and more than 1,000 Starbucks Target locations, bringing mobile payment to Starbucks Safeway stores will extend the reach of Starbucks mobile payment to roughly 9,000 Starbucks locations across the country. "The expansion of our mobile payment footprint has been driven by customer interest and input. With the addition of Starbucks for Android to the Starbucks app line-up, a Starbucks mobile payment app may now be used on approximately 90 percent of smartphones currently in use," said Adam Brotman, vice president, general manager, Digital Ventures at Starbucks Coffee Company. "Starbucks is committed to providing customers richer experiences both in our stores and on-the-go. By expanding mobile payment capabilities to Android smartphones and with Safeway now offering mobile payment in its close to 1,000 Starbucks locations, we're giving customers the opportunity to experience mobile payment in more ways and at more Starbucks locations." http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon |