TMCNet:  Pew: Number of Americans with tablets and e-readers doubled over holidays

[January 25, 2012]

Pew: Number of Americans with tablets and e-readers doubled over holidays

Jan 25, 2012 (The Seattle Times - McClatchy-Tribune News Service via COMTEX) -- The folks at the Pew Research Center have come out with a new report showing that the number of U.S. adults who own tablets and e-book readers each jumped from 10 percent to 19 percent between mid-December and early January.

Overall, 29 percent of adults now own at least one of them, up from 18 percent in December according to Pew, which notes that "these findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers." The report, from the Pew Internet and American Life Project, attributed some of that change to the arrival of Amazon's Kindle Fire and Barnes & Noble's Nook Tablet, both of which cost less than other tablets on the market.

Microsoft is late coming into the tablet market. Its Windows 8 _ the latest version of its flagship operating system that's designed to work on both tablets and desktop computers _ comes out in beta next month.

Read the full report here: http://pewinternet.org/Reports/2012/E-readers-and-tablets.aspx ___ (c)2012 The Seattle Times Visit The Seattle Times at www.seattletimes.com Distributed by MCT Information Services ----- TO SUBSCRIBE TO PLUGGED IN Items in the Plugged In package are not included in your MCT News Service subscription. You can subscribe to the Plugged In package or purchase the items a la carte on MCT Direct at www.mctdirect.com. To subscribe, please call Rick DeChantal at Tribune Media Services at (800) 245-6536 or rdechantal@tribune.com. Outside the United States, call Tribune Media Services International at +1-312-222-4444 or e-mail tmsisales@tribune.com.

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