TMCnet News
India : THOMAS COOK declares naming L&K Saatchi & Saatchi [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) As per the report, after a multi-agency pitch, Thomas Cook, a top integrated travel and travel related financial services has named its India mandate to L&K Saatchi & Saatchi India. For the travel and tourism services MNC, the agency's Mumbai would be managing the mainline creative facilities. On L&K Saatchi & Saatchi s appointment, the company s chief innovation officer and marketing head Abraham Alapat said, We at Thomas Cook are delighted to announce L&K Saatchi & Saatchi as our new creative agency partner. As India s leading integrated travel services provider and the most respected brand in travel we at Thomas Cook (India), have embarked on an ambitious programme of total transformation - of existing businesses as well as pioneering some very exciting innovative new ventures. And as part of this larger exercise, we identified (post evaluating several creative agencies as part of a pitch process) L&K as the kind of young, open, proactive and nimble agency partner we need. The agency s CEO and Managing partner Anil S Nair added, Getting the mandate from probably the best brand in the travel services industry is a matter of great pride for us. The marketing team at Thomas Cook has some outstanding innovative products planned and we are very excited to work with them and help the brand become a true lovemark." (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info). [ Back To TMCnet.com's Homepage ] |