Cisco is planning to acquire content management specialist ExtendMedia, a privately-held software maker whose products help service providers deliver video-over-IP networks.

According to TheStreet.com, Enrique Rodriguez, senior vice president of Cisco's Service Provider Video Technology Group, said As the video market transitions and consumers expect multi-screen engagement, service providers are enhancing their infrastructure to manage and deliver video to any device. ExtendMedia will strengthen Cisco's position in the delivery of IP video services by enabling service providers to provide a more interactive and personal experience.