Yahoo Is Going Local with New Search Platform

By Susan J. Campbell December 09, 2010

Yahoo! has decided that it needs to get into the local search game if it wants to compete effectively in the market. According to a PhoneScoop report, the company is beta testing a new Yahoo Local search service in 30 different communications around the U.S.


This service is designed to be accessed from the browser of iOS and Android devices. The new service, according to Yahoo, will let users see news and information generated by local news organizations and sites. The Yahoo service will also let users gain access to money-saving programs and deals they may be able to find locally.Certain regions within the U.S. will have initial access to this tool and include: San Francisco, Palo Alto, Mountain View, and Sunnyvale, Calif.; Brooklyn, N.Y.; as well as Birmingham, Ferndale, and Royal Oak, Mich.

A Mobile Blog posted by Yahoo noted the company is harnessing the massive power of the web and the ever-expanding capabilities of connected devices to develop mobile experiences that are both engaging and personally relevant. The company acknowledges that as important as information from around the world is to have at your fingertips, it is often what is right down the street that matters. 

Yahoo! Local in limited beta offers rich, hyper-local content and uniquely personalized experience through the mobile Web on iPhone and Android. Using this platform, individuals will be able to discover the best local news, deals and events in their neighborhood. Features offered in the Yahoo solution include local news and information; money saving opportunities such as offers and discounts from local businesses; and powerful technology such as geo-informatics and content enrichment platforms. 

In other Yahoo news, TechZone360 recently reported that Japanese online retailer Rakuten, Inc., asked Japan’s anti-monopoly watchdog to review the Google-Yahoo partnership to determine if the companies are acting unlawfully. Yahoo Japan rolled out a new service last July that makes use of Google’s search and advertising technology.Earlier this week, Yahoo announced it is going to be offering more original video content in 2011. This announcement emerged just as rumors surfaced about whether AOL may want to sell its content division to Yahoo.


Susan J. Campbell is a contributing editor for TechZone360 and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Juliana Kenny

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

Top 3 Takeaways from Microsoft Ignite

By: Special Guest    10/2/2017

Microsoft Ignite wrapped up last week in Orlando. At the company's big conference dedicated to IT professionals and developers, 25,000 business custom…

Read More

Millennials Want Smart Home Tech More Than Anyone

By: Larry Alton    10/2/2017

Millennials are known for having very specific interests. They also hold a significant level of buying power in certain markets, particularly technolo…

Read More

SpaceX Names Satellite Broadband Service, Works FCC Connect America

By: Doug Mohney    9/29/2017

"Starlink" is the potential title for SpaceX's massive satellite network to deliver high-speed Internet access, reports Florida Today. The company has…

Read More

New Apple iPhone X as Much Hype as Innovation

By: Doug Mohney    9/28/2017

Apple is counting on it with the iPhone X -- the "X" symbolizing the 10th anniversary of the iPhone. Fans of the company are falling all over themselv…

Read More

Alexa and the PBX, Coming Soon

By: Doug Mohney    9/28/2017

This week, Amazon unloaded a ton of Alexa-enabled Echo gizmos, including the Echo Connect. Shipping on December 13, 2017 (just before the holiday seas…

Read More