Yahoo Is Going Local with New Search Platform

By Susan J. Campbell December 09, 2010

Yahoo! has decided that it needs to get into the local search game if it wants to compete effectively in the market. According to a PhoneScoop report, the company is beta testing a new Yahoo Local search service in 30 different communications around the U.S.


This service is designed to be accessed from the browser of iOS and Android devices. The new service, according to Yahoo, will let users see news and information generated by local news organizations and sites. The Yahoo service will also let users gain access to money-saving programs and deals they may be able to find locally.Certain regions within the U.S. will have initial access to this tool and include: San Francisco, Palo Alto, Mountain View, and Sunnyvale, Calif.; Brooklyn, N.Y.; as well as Birmingham, Ferndale, and Royal Oak, Mich.

A Mobile Blog posted by Yahoo noted the company is harnessing the massive power of the web and the ever-expanding capabilities of connected devices to develop mobile experiences that are both engaging and personally relevant. The company acknowledges that as important as information from around the world is to have at your fingertips, it is often what is right down the street that matters. 

Yahoo! Local in limited beta offers rich, hyper-local content and uniquely personalized experience through the mobile Web on iPhone and Android. Using this platform, individuals will be able to discover the best local news, deals and events in their neighborhood. Features offered in the Yahoo solution include local news and information; money saving opportunities such as offers and discounts from local businesses; and powerful technology such as geo-informatics and content enrichment platforms. 

In other Yahoo news, TechZone360 recently reported that Japanese online retailer Rakuten, Inc., asked Japan’s anti-monopoly watchdog to review the Google-Yahoo partnership to determine if the companies are acting unlawfully. Yahoo Japan rolled out a new service last July that makes use of Google’s search and advertising technology.Earlier this week, Yahoo announced it is going to be offering more original video content in 2011. This announcement emerged just as rumors surfaced about whether AOL may want to sell its content division to Yahoo.


Susan J. Campbell is a contributing editor for TechZone360 and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Juliana Kenny

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

Two Technologies That Showcase Good VR Could Cost $20K

By: Rob Enderle    6/23/2017

This month, there were two interesting product announcements. The first was in regard to very high-resolution displays that should arrive in VR headse…

Read More

Popularity of Voice Recognition Gadgets Highlights Need for Speech Analytics

By: Kayla Matthews    6/21/2017

Voice-activated personal assistant platforms such as Amazon's Alexa continue to grow in popularity, making lives easier in all sorts of ways. As such …

Read More

Can Machine Learning Defuse the Ticking Time Bomb of Open Recalls?

By: Special Guest    6/20/2017

Did you know that 150 million vehicles have been recalled in the USA since 2014? That's 38 percent of all the cars in America. And, according to Recal…

Read More

Technology and Ties: 5 Reasons Gen X is Taking Over in Business

By: Special Guest    6/20/2017

The generational clash in the workplace between Millennials and Baby Boomers gets all the hype. It reminds me of the debate over who would win - Muham…

Read More

For Amazon-Whole Foods' Future, Look to Zappos, Not Robots

By: Doug Mohney    6/19/2017

Amazon's bid for Whole Foods is obvious and brilliant. There's a lot of crazy talk about how Whole Foods will get turned into people-less stores like …

Read More