Apple Handset Sales Triumph Over Sony Ericsson and Motorola

By Jamie Epstein February 09, 2011

Apple glided past Sony Ericsson and Motorola last year, as its mobile handset sales dominated 2.9 percent of the global market, according to data released today from Gartner.

Gartner announced that Apple sold 46.6 million units in 2010, an increase of 87.2 percent from 2009, when it sold 24.9 million.

"This growth is largely due to expansion into new countries and the ending of exclusivity deals, which has made the iPhone available through 185 communication service providers (CSPs) around the world," Gartner reported. That growth is only expected to continue in 2011, with the launch of the Verizon iPhone.

Overall, global mobile phone sales totaled 1.6 billion in 2010, up 31.8 percent from 2009, according to Garner, while smartphones sales were up 72.1 percent and accounted for 19 percent of total mobile sales.

Nokia remains the current top seller, with 461 million units sold and 28.9 percent of the market. That was a 7.5 percent drop in market share from 2009, and its smartphone share also dropped 6.7 percent.

"Nokia's future rests on the announcements it will make on Feb. 11 and how well the company can execute on those plans in the limited time available," Gartner said.

Ranking behind Nokia were Samsung, LG, Research in Motion, and Apple. Samsung had 17.6 percent of the global market, down from 19.5 percent in 2009, while LG had 7.1 percent - also a drop from 19.1 percent in 2009.

In the OS market, Android was the distinct champion- going from 2.9 percent of the OS market in 2009, to 22.7 percent last year, with 67 million Android units sold.


Jamie Epstein is a TechZone360 Web Editor. Previously she interned at News 12 Long Island as a reporter's assistant. After working as an administrative assistant for a year, she joined TMC as a Web editor for TechZone360. Jamie grew up on the North Shore of Long Island and holds a bachelor's degree in mass communication with a concentration in broadcasting from Five Towns College. To read more of her articles, please visit her columnist page.

Edited by Jamie Epstein

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

Modern Moms Shaping Influence

By: Maurice Nagle    7/19/2018

Everyone knows Mom knows best. The internet is enabling a new era in sharing, and sparking a more enlightened, communal shopping experience. Mommy blo…

Read More

Why People Don't Update Their Computers

By: Special Guest    7/13/2018

When the WannaCry ransomware attacked companies all over the world in 2017, experts soon realized it was meant to be stopped by regular updating. Even…

Read More

More Intelligence About The New Intelligence

By: Rich Tehrani    7/9/2018

TMC recently announced the launch of three new artificial intelligence events under the banner of The New Intelligence. I recently spoke with TMC's Ex…

Read More

Technology, Innovation, and Compliance: How Businesses Approach the Digital Age

By: Special Guest    6/29/2018

Organizations must align internally to achieve effective innovation. Companies should consider creating cross-functional teams or, at a minimum, incre…

Read More

Contribute Your Brain Power to The New Intelligence

By: Paula Bernier    6/28/2018

The three events that are part of The New Intelligence are all about how businesses and service providers, and their customers, can benefit from artif…

Read More