Study: The Web Surpasses Newspapers in News Delivery

By Cindy Waxer March 14, 2011

Toss your radio and throw out your newspaper. More and more consumers are turning to mobile devices such as smartphones and electronic tablets to catch up on the news. That’s according to a new report from the Project for Excellence in Journalism, a research organization that studies the performance of the press.

The study reveals that news consumption online increased 17 percent last year from the year before. In fact, the Project for Excellence in Journalism reports that a new survey released with this year’s report, produced with Pew Internet and American Life Project in association with the Knight Foundation, finds that nearly half of all Americans (47 percent) now get some form of local news on a mobile device. What they turn to most there is news that serves immediate needs – weather, information about restaurants and other local businesses, and traffic. And the move to mobile is only likely to grow. By January 2011, 7 percent of Americans reported owning some kind of electronic tablet. That was nearly double the number just four months earlier.

So, too, are consumers abandoning their newspapers in favor of the Internet. The report reveals that in 2010 every news platform saw audiences either stall or decline — except for the Web. Cable news, one of the growth sectors of the last decade, is now shrinking, too. For the first time in at least a dozen years, the median audience declined at all three cable news channels. Surprisingly, the Internet now trails only television among American adults as a destination for news, and the trend line shows the gap closing.

This shift in preference is hitting the bottom line hard. Online ad revenue in 2010 is projected to surpass print newspaper ad revenue for the first time, according to the Project for Excellence in Journalist report. What’s worse, the largest chunk of that online ad revenue goes to non-news sources, particularly to aggregators.




Edited by Tammy Wolf

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

Google says Encryption Keys are in the Ignition

By: Peter Bernstein    7/31/2015

It has been such a wild few days in the cyber security area with all of the hacks, data breaches, exposures by security folks that all Android and wea…

Read More

Chattanooga Fiber Network Triple Play: Smart Grid, Gigabit, Green Energy

By: Doug Mohney    7/31/2015

Chattanooga is unique for a gigabit class network that covers the entire community, serving over 150,000 homes and businesses. Its advantages go far b…

Read More

Strategy Analytics: Shakeups Abound in the Tablet Market

By: Steve Anderson    7/31/2015

While the tablet market is something of a lesser phenomenon compared to the smartphone market, there's still quite a bit happening. A new report from …

Read More

Chattanooga: Much More than GigCity

By: Doug Mohney    7/31/2015

It is far too simple to say Chattanooga's high-speed fiber optic network is the cornerstone to the city's future growth. While city leaders and operat…

Read More

Taking a Look into Windows 10

By: Joe Rizzo    7/31/2015

On July 29, 2015 the long awaited release of Windows 10 arrived. You may have noticed that Microsoft went from version 8.1 to Windows 10, which is due…

Read More