Apple Using iPads for In-Store Marketing

By Michelle Amodio May 23, 2011

There’s nothing quite like a bright, flashy sign alerting shoppers of sales and promotions. Apple, of course, being Apple, is taking it a bit further and rolling out something they like to call Apple Store 2.0.

Over the weekend, the company implemented a new sale signage system that uses its iPads next to every device on sale. Yes, you will even see an iPad next to an iPad telling you about the iPad.

Mounted on see-through plastic stands, the iPads are there to offer basic product advice, comparisons between different models, prices, and suggestions for upgrades and accessories. An iPad 2 is placed next to each iPhone, iPod and Mac in stores and runs a custom WebApp which allows customers to view product info, prices, compare devices and more

Each iPad also offers a “Specialist” tab in the bottom right corner, which alerts store staff to your location in the store. They also carry their own iPad 2 which receives the notification. Of course, these are not to be used as the sample iPads on display for tinkering purposes. Hit the home button and you’ll be disappointed – it won’t do a thing. These iPads are locked down so that they can do their particular job, and that is sell you what’s in front of you.

The company is calling the iPads “smart signs” and encouraging customers to use them as a touchscreen signboard. It gets potential customers to try out the iPad and it suggests that Apple also considers the tablets the product to promote right now.

This new shopping experience coincides with the company’s 10th anniversary of its original stores.

Boy Genius Report posted a story earlier this week saying that Apple store employees could not take off time during the weekend and were required to attend a training session on Sunday.

“We have just received some information from a solid Apple source, and if they’re right, Apple may be planning something big for its 10th retail anniversary this Thursday the 19th,” the report said, which implied rumors that Apple was planning a surprise product launch to mark a decade of Apple Stores worldwide.

Apple opened its first two retail stores on May 19, 2001 with one at Tysons Corner Center in McLean, Va., followed by the Glendale Galleria store in Glendale, Calif. The company has since gone on to open more than 320 others, with most in U.S. cities.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.




Michelle Amodio is a TechZone360 contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Mist Applies AI to Improve Wi-Fi

By: Paula Bernier    11/9/2017

Mist has created an AI-driven wireless platform that puts the user and his or mobile device at the heart of the wireless network. Combining machine le…

Read More

International Tech Innovation Growing, Says Consumer Technology Association

By: Doug Mohney    11/8/2017

The Consumer Technology Association (CTA) is best known for the world's largest trade event, but the organization's reach is growing far beyond the CE…

Read More

Broadcom Makes Unsolicited $130B Bid for Qualcomm

By: Paula Bernier    11/6/2017

In what could result in the biggest tech deal in history, semiconductor company Broadcom has made an offer to buy Qualcomm for a whopping $130 billion…

Read More

How Google's 'Moonshot' Could Benefit Industrial Markets

By: Kayla Matthews    10/30/2017

The term "moonshot" encapsulates the spirit of technological achievement: an accomplishment so ambitious, so improbable, that it's equivalent to sendi…

Read More

After Cisco/Broadsoft, Who's Next for M&A?

By: Doug Mohney    10/27/2017

Cisco's trail of acquisition tears over the decades includes the Flip video camera, Cerent, Scientific Atlantic, Linksys, and a couple of others. The …

Read More