Google to Intro New Pay System for Android Devices

By Michelle Amodio May 25, 2011

Android users will soon be able to say goodbye to their wallets and turn their mobile devices into a payment system. Basically, your phone is just as good as your credit card.

With a reported launch date of tomorrow, Google will unveil its new technology from the New York offices. Powered by near-field communications, the new feature allows Android users to pay for items and redeem coupons by touching or waving their phones near a receiver.

Near-field communication, or NFC, is on the radar as the next big expected push in technology, particularly in commerce, according to analysts. NFC tags contain simple data or elaborate instructions that enable them to perform such functions as unlocking doors, paying for goods, launching phone calls or exchanging data between users.

While it’s not common in phones just yet, the promise of what it can do for mobile devices seems like a big deal. NFC could be used for more than just mobile payments; it can replace a driver’s license or just about anything else that you carry in your wallet.

Mobile payments are the “ultimate chicken-and-egg market” — meaning there are so many elements required, like the installation of mobile terminals — that nobody wants to be the first to make the investment, according to Carl Howe, tech analyst with Yankee Group.

“Nobody’s going to do the phones unless the terminals are there,” Howe said. “The question is, who will break the logjam first.”

TechCrunch’s event, TechCrunch Disrupt, today, in fact held a panel featuring Stephanie Tilenius, VP of Google Commerce and Payments.

Given the timely coincidence of this event, it was a good opportunity to ask about Google’s NFC payment feature announcement for Thursday.

Tilenius said that the technology is an important opportunity for Android, telling the audience, “we’re making a big bet on it as a company. There is a lot of potential there.”

Of course, she didn’t reveal any secrets about tomorrow’s reported announcement, but that what is coming would involve mobile and local commerce.

Google has sent out invitations to the press asking them to attend an event at its New York offices where it will show off its "latest innovations".

Mobile network operator Sprint is expected to take part.


Michelle Amodio is a TechZone360 contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Stefanie Mosca

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Four Reasons to Reach for the Cloud after World Earth Day

By: Special Guest    4/23/2018

The World Earth Day agenda offers a chance to flip the rationale for cloud adoption and highlight environmental benefits that the technology brings pr…

Read More

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More