Google Offers Launches in New York, San Francisco

By Ed Silverstein July 12, 2011

After being introduced in Portland, Ore., Google Offers has been launched in New York and San Francisco.

Google Offers is presented as a strong rival to Groupon – a well-known social coupon service, says TechZone360. Google Offers had tried to acquire Groupon in 2010, but that attempt failed. It took Google about a year to go live with Google Offers.

Here is how Google Offers works. Google puts a business’ “offer in front of thousands of potential buyers in your area,” according to the site’s website. The site helps a business by finding customers and getting them to make it over to the business. Also, customers can pre-pay so businesses get paid just “a few days after your offer runs.”

“We do the heavy lifting so you can focus on welcoming your new customers and making sure they return,” explains Google Offers.

BusinessInsider reports Google Offers has some advantages over Groupon “that could allow Google to become a big player in the deals industry.”

But BusinessInsider also warns that Google Offers’ “biggest disadvantage” is it’s “likely to under-invest in the sales infrastructure needed to make Offers a smash hit.”

BusinessInsider still calls Google Offers a “Groupon-killer.” Google Offers has some key advantages over its rivals. It has quicker and much better payment terms for merchants than other deal providers, BusinessInsider said. In addition, Google Offers gives money from unredeemed vouchers to merchants.

Also, Google is making Offers a bigger “marketing engine” than just a "daily deal" service via e-mail, BusinessInsider says. Some of the tools to provide wider options are now being tested in beta version, BusinessInsider says.

“Google's AdWords, AdSense, Gmail, third-party site network partners, and other global products give it an immense portfolio of tools with which to distribute deals,” BusinessInsider adds.

Google Offers may have another key advantage: search engine optimization. But because Google has gotten into a controversy over allegations about search engine rankings, "SEO benefits" are “highly controversial,” too, and there is nothing official about them from the company, BusinessInsider says.


Ed Silverstein is a TechZone360 contributor. To read more of his articles, please visit his columnist page.

Edited by Tammy Wolf

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More