Rumors Say Apple is the Latest Bidder for Hulu

By Tracey E. Schelmetic July 22, 2011

Like the only pretty girl at a dance, it's starting to look like everyone wants a turn around the floor with Hulu.

The on-demand streaming television service – whose owners are asking for bids – would appear to be attracting interest from all quarters, and today the latest suitor is Apple, says Bloomberg. A number of other organizations have reportedly expressed interest in acquiring Hulu, among them Microsoft, Google, Amazon, Yahoo and AT&T.

Apple currently has rather a lot of cash on hand and a desire to build the kind of service that would compete with Netflix. According to the Wall Street Journal, the purchase of Hulu would consume less than three percent of Apple's cash.

Hulu's current owners, Walt Disney Co., News Corp. and Comcast Corp.’s NBC Universal, are encouraging interested parties to bid on Hulu, dangling in front of them a five-year extension of program rights, including two years of exclusive access, people familiar with the matter told Bloomberg this morning.

“Part of the ecosystem of Apple’s future is to include more video,” analyst Scott Sutherland from Wedbush Securities Inc. told Bloomberg. “It’s something they are focused on.”

Presumably, this is also the reasoning behind interest from all the other suitors, who have all dabbled in – or expressed interest in dabbling in – streaming on-demand video.

Hulu has rights to many popular network and cable television shows. In addition to Netflix, it competes with YouTube, which is owned by Google. Google has been trying to build YouTube up with premium content to be in a position to compete with other streaming video service. Like Hulu and Netflix, YouTube would charge for those offerings or subsidize them with advertising revenue, reported the Wall Street Journal.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.



Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Apple's iPhone 7 Set to Show in August, Sell in September

By: Steve Anderson    5/22/2015

It's hard to believe, but we've already been with the iPhone 6 and the iPhone 6 Plus for almost a year; since September, these devices have been at th…

Read More

Twitter, Google Kick Off Search Integration

By: Tara Seals    5/22/2015

Twitter and Google have kicked off a user engagement campaign that brings Tweets to Google Search.

Read More

Interested in a Chromebook? 7.3 Million Will Be This Year

By: Steve Anderson    5/22/2015

Admittedly, Chromebooks probably don't top a lot of wish lists, but a new report from Gartner suggests that this breed of inexpensive cloud-driven lap…

Read More

LogJam Computer Bug Creates Another Ruckus

By: Peter Bernstein    5/21/2015

When it comes to malware and other types of computer bugs it seems like we are falling into a problematic pattern: it consists of researchers or "ethi…

Read More

Network Shifts to Support Video Distribution

By: Tara Seals    5/21/2015

Network strategies are underpinned by many aspects. It starts with consumer adoption of online and mobile video in droves. It continues with local cac…

Read More