Rumors Say Apple is the Latest Bidder for Hulu

By Tracey E. Schelmetic July 22, 2011

Like the only pretty girl at a dance, it's starting to look like everyone wants a turn around the floor with Hulu.

The on-demand streaming television service – whose owners are asking for bids – would appear to be attracting interest from all quarters, and today the latest suitor is Apple, says Bloomberg. A number of other organizations have reportedly expressed interest in acquiring Hulu, among them Microsoft, Google, Amazon, Yahoo and AT&T.

Apple currently has rather a lot of cash on hand and a desire to build the kind of service that would compete with Netflix. According to the Wall Street Journal, the purchase of Hulu would consume less than three percent of Apple's cash.

Hulu's current owners, Walt Disney Co., News Corp. and Comcast Corp.’s NBC Universal, are encouraging interested parties to bid on Hulu, dangling in front of them a five-year extension of program rights, including two years of exclusive access, people familiar with the matter told Bloomberg this morning.

“Part of the ecosystem of Apple’s future is to include more video,” analyst Scott Sutherland from Wedbush Securities Inc. told Bloomberg. “It’s something they are focused on.”

Presumably, this is also the reasoning behind interest from all the other suitors, who have all dabbled in – or expressed interest in dabbling in – streaming on-demand video.

Hulu has rights to many popular network and cable television shows. In addition to Netflix, it competes with YouTube, which is owned by Google. Google has been trying to build YouTube up with premium content to be in a position to compete with other streaming video service. Like Hulu and Netflix, YouTube would charge for those offerings or subsidize them with advertising revenue, reported the Wall Street Journal.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.



Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

The Microsoft Surface Book is So Apple-like, it Fooled Intel

By: Rob Enderle    2/9/2016

This last week I was at the Intel Skylake for business launch in San Francisco, and I moderated a panel on security which pretty much convinced me to …

Read More

A CES Made of Glass: Corning's Impact - Problem Is Placement

By: Rob Enderle    2/8/2016

At CES last week, Corning led with a glass-forward vision that was picked up by companies like Panasonic and Samsung showcasing a number of active dis…

Read More

IBM Connect: Blending Apple, Social Media, and Watson to Obsolesce Email

By: Rob Enderle    2/5/2016

I'm at IBM Connect this week, and as with all IBM events since the IBM/Apple partnership, this is as much a showcase for IBM software as it is a showc…

Read More

What's the True Spirit of Super Bowl Sunday? Advertising

By: Kyle Piscioniere    2/5/2016

With the big game coming up on Sunday, let's not forget what the Super Bowl is really about: commercials. Sure, some brutes in jerseys are going to co…

Read More

Verizon & XO: Spectrum, 5G Cause for Rumored Deal?

By: Maurice Nagle    2/4/2016

For two firms that have had somewhat of a contentious relationship, seeing Verizon in late-stage talks to purchase XO Communications is certainly an i…

Read More