Like the only pretty girl at a dance, it's starting to look like everyone wants a turn around the floor with Hulu.
The on-demand streaming television service – whose owners are asking for bids – would appear to be attracting interest from all quarters, and today the latest suitor is Apple, says Bloomberg. A number of other organizations have reportedly expressed interest in acquiring Hulu, among them Microsoft, Google, Amazon, Yahoo and AT&T.
Apple currently has rather a lot of cash on hand and a desire to build the kind of service that would compete with Netflix. According to the Wall Street Journal, the purchase of Hulu would consume less than three percent of Apple's cash.
Hulu's current owners, Walt Disney Co., News Corp. and Comcast Corp.’s NBC Universal, are encouraging interested parties to bid on Hulu, dangling in front of them a five-year extension of program rights, including two years of exclusive access, people familiar with the matter told Bloomberg this morning.
“Part of the ecosystem of Apple’s future is to include more video,” analyst Scott Sutherland from Wedbush Securities Inc. told Bloomberg. “It’s something they are focused on.”
Presumably, this is also the reasoning behind interest from all the other suitors, who have all dabbled in – or expressed interest in dabbling in – streaming on-demand video.
Hulu has rights to many popular network and cable television shows. In addition to Netflix, it competes with YouTube, which is owned by Google. Google has been trying to build YouTube up with premium content to be in a position to compete with other streaming video service. Like Hulu and Netflix, YouTube would charge for those offerings or subsidize them with advertising revenue, reported the Wall Street Journal.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.
There appears to be a bit of shakeup going on over at Citrix, the venerable distributed computing company. Long-time Citrix CEO Mark Templeton has ann…
Siber Systems explains why someday passwords will be a thing of the past, but not any time soon.
Payment startup company Stripe has scored a whopping round of funding, with Visa taking a major interest in the company's technology. The funding amou…
When Google first revealed its answer to social media giants Facebook and Twitter in 2011, it was met largely with a fizzle. With membership in Google…
Since what follows is about legal matters, let me start with the disclosure that I am not a lawyer, have no legal training and this is not an attempt …