Mobile PC Sales Increase in China, but Desktop Sales Fall Flat

By Jacqueline Lee April 23, 2012

Even though China remains the number-one market in the world for desktop PCs, the country saw a significant slowdown in the sales of desktop PCs last year. By contrast, sales of mobile PCs including notebooks, mini notebooks and tablets increased by approximately 25.8 percent.

Some of the slowdown in desktop PC sales is caused by a shortage of LCD panels. China produces LCDs for Gen 5 fabrication lines. These lines cannot compete with larger Japanese, Taiwanese and Korean lines, causing China to focus its resources on production of small- and medium-sized screens.

The mainstream size for desktop monitors in China is 19 inches, and those monitors were in short supply in 2011. As a result, shipments for companies like AOC decreased by as much as 10 percent.

Notebook PCs and tablets have shown tremendous growth in China, while mini notebook sales have shrunk. The slowdown happened when Lenovo stopped shipping mini notebooks in the third quarter of 2011. Four million tablet PCs, however, shipped in the third quarter of 2011, and 11.5 million tablets shipped during the fourth quarter. Apple continues to dominate, while companies like Samsung and Lenovo struggle to catch up.

“Based on strong results in 2011, domestic brands are making aggressive plans for 2012,” noted Robin Wu, PC and TFT Analyst for NPD DisplaySearch. “With estimated growth of 28 percent in 2011, all brands expect continued good performance in notebook PCs, implying tougher market competition ahead in the China PC market.” Even with some slowdown in desktop PCs, total shipment of PCs increased by 12.7 percent throughout the country.

NPD DisplaySearch published this information in its latest Quarterly China PC Shipment and Forecast Report. The company focuses on research on the display supply chain, as well as research in the emerging market for photovoltaic and solar cells. The Quarterly is the first collective look at the personal computer market in mainland China.




Edited by Braden Becker

Contributing Writer

SHARE THIS ARTICLE
Related Articles

IBM Connect: Blending Apple, Social Media, and Watson to Obsolesce Email

By: Rob Enderle    2/5/2016

I'm at IBM Connect this week, and as with all IBM events since the IBM/Apple partnership, this is as much a showcase for IBM software as it is a showc…

Read More

What's the True Spirit of Super Bowl Sunday? Advertising

By: Kyle Piscioniere    2/5/2016

With the big game coming up on Sunday, let's not forget what the Super Bowl is really about: commercials. Sure, some brutes in jerseys are going to co…

Read More

Verizon & XO: Spectrum, 5G Cause for Rumored Deal?

By: Maurice Nagle    2/4/2016

For two firms that have had somewhat of a contentious relationship, seeing Verizon in late-stage talks to purchase XO Communications is certainly an i…

Read More

Strife at Yahoo: Board Plays Coy, But Mayer Forges On

By: Kyle Piscioniere    2/3/2016

Yahoo has never really recovered its initial dot-com glory. Now, the company is faltering and ready to be stripped for parts. Yet somehow, against all…

Read More

How the Car Industry is Reinventing Itself in 2016

By: Drew Hendricks    2/3/2016

Car manufacturers are no longer focusing on the strength of the engine or how well the car handles on the road; instead, companies are realigning thei…

Read More