Pinterest Better at Nabbing Purchases than Facebook

By Michelle Amodio May 30, 2012

Social networking has become a platform for real-time communication between customers and businesses, but it seems only Pinterest is twice as likely to get sales for retailers, or so says recent analysis from SteelHouse.

Facebook and Twitter are good for promoting specials, but Pinterest’s platform of “pinning” ideas or products is superior to a standard view on Facebook’s newsfeed. What SteelHouse has found is that Pinterest users are twice as likely to buy something they see posted, or “pinned” from their followers, versus just seeing a friend’s Facebook wall post.

When asked if Facebook or Pinterest played a pivotal role in purchasing decisions, all respondents said yes, with only 33 percent of Facebook users saying they actually purchased an item they saw on a Facebook ad. Conversely, 59 percent of Pinterst users made a purchase based on an item they saw posted.

Despite Pinterest’s prominence in social media purchasing power, Facebook is still the preferred platform for getting an idea for what products or services should be shared socially. Over half of those surveyed said they flaunt their purchases on Facebook. Twenty-two percent share via Twitter, while 14 percent share via Pinterest.

Many companies are now more versed in targeting content to the various social audiences they communicate with on the different social networks through past experience, and social network analytics that have become more advanced.

The value of having a fan base interested in a brand, versus just trying to get as many fans/followers as possible without regard to their connection to any one company, is becoming much more apparent as marketers shift focus to engagement.

What Pinterest has done is give the power to the customer, as pinners are doing the posting versus a lone marketer with a Facebook account. Businesses are joining Pinterest to display product, create brand awareness, build communities, and in some cases grow profits exponentially.

FlowTown recently tried to explain with their infographic, “Why Is Pinterest So Addictive?” The statistics are a huge reason why so many people are flocking to understand and use this new service. It’s simple: everyone wants to be where everyone is hanging out.




Edited by Braden Becker

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Four Reasons to Reach for the Cloud after World Earth Day

By: Special Guest    4/23/2018

The World Earth Day agenda offers a chance to flip the rationale for cloud adoption and highlight environmental benefits that the technology brings pr…

Read More

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More