Pinterest Better at Nabbing Purchases than Facebook

By Michelle Amodio May 30, 2012

Social networking has become a platform for real-time communication between customers and businesses, but it seems only Pinterest is twice as likely to get sales for retailers, or so says recent analysis from SteelHouse.

Facebook and Twitter are good for promoting specials, but Pinterest’s platform of “pinning” ideas or products is superior to a standard view on Facebook’s newsfeed. What SteelHouse has found is that Pinterest users are twice as likely to buy something they see posted, or “pinned” from their followers, versus just seeing a friend’s Facebook wall post.

When asked if Facebook or Pinterest played a pivotal role in purchasing decisions, all respondents said yes, with only 33 percent of Facebook users saying they actually purchased an item they saw on a Facebook ad. Conversely, 59 percent of Pinterst users made a purchase based on an item they saw posted.

Despite Pinterest’s prominence in social media purchasing power, Facebook is still the preferred platform for getting an idea for what products or services should be shared socially. Over half of those surveyed said they flaunt their purchases on Facebook. Twenty-two percent share via Twitter, while 14 percent share via Pinterest.

Many companies are now more versed in targeting content to the various social audiences they communicate with on the different social networks through past experience, and social network analytics that have become more advanced.

The value of having a fan base interested in a brand, versus just trying to get as many fans/followers as possible without regard to their connection to any one company, is becoming much more apparent as marketers shift focus to engagement.

What Pinterest has done is give the power to the customer, as pinners are doing the posting versus a lone marketer with a Facebook account. Businesses are joining Pinterest to display product, create brand awareness, build communities, and in some cases grow profits exponentially.

FlowTown recently tried to explain with their infographic, “Why Is Pinterest So Addictive?” The statistics are a huge reason why so many people are flocking to understand and use this new service. It’s simple: everyone wants to be where everyone is hanging out.




Edited by Braden Becker

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More