The New Resume: Tweets, Blogs and Videos

By Amanda Ciccatelli June 11, 2012

Congrats Grads! You’ve had a few weeks to revel in post-grad summer bliss, but now let’s get down to business. It’s time to reinvigorate your job hunt with a twist to the predictable print resume in the job hunting competition you are about to begin.

The 8x10 white paper with 12-point font listing education, work experience and references is ubiquitous among job seekers these days. Paper resumes aren't completely gone yet, but aggressive job hunters use extreme creativity to get noticed – something you should learn from to get ahead in your career!

Charles Purdy, a senior editor at, recently told that more applicants are trying other approaches to job applications. Video resumes, use of Twitter and other social media are showing up in recruiters' inboxes.

Hanna Phan, 32, was getting nowhere with traditional search methods like searching online job sites, scouring LinkedIn and networking. The freelance presentation consultant wanted a full-time job that combined technology and visual creative presentations. She targeted an open position at SlideRocket, a San Francisco-based company founded in 2007 that makes presentation software.

So, Phan created a presentation about herself, using the company's own product, and Tweeted the animated 90-second slide show to the company's chief executive Chuck Dietrich.

Dietrich, boarding a flight bound for the West Coast, received a direct message from a Twitter follower named Hanna. He clicked on the link and was immediately impressed with the slideshow and the fact that she reached out him directly.

"That was exactly the kind of person I wanted on the team," Deitrich said.

The two later connected by phone, Hanna flew to San Francisco for an interview and within the week she was hired. The company adopted Phan's resume idea to create a presentation template for users called the Présumé.

Matthew Epstein, 24, used a unique strategy to pitch himself as a candidate for a product marketing position at Google. He spent over a month looking job searching the conventional way, but had no leads.

"I started to get really frustrated and almost started doubting myself," he said.

Epstein invested $3,000 and created a marketing campaign called The four-minute video set in a historic mansion featured Epstein sipping Scotch, wearing a fake mustache, and talking about why he was right for the job. The website also had "Why Google" and "About Me" pages, plus a "Top 10 List" of reasons why Google should hire him.

Within one day of going live, was top news. It started with Epstein's email to his 200 Facebook friends and a message to his 100 followers on Twitter, and by the next morning his campaign made HackerNews. Epstein also noticed TechCruch editors tweeting about the site, so he reached out to them directly to offer an interview. Once TechCrunch covered the story, mainstream media outlets, like CNN, did too.

His initiative landed him job interviews in New York City, Seattle and San Francisco with several companies, including, Google. Google didn't offer him a job, but he got offers from three other companies. He soon accepted a product marketing manager position at SigFig, a San Francisco-based financial start-up.

"Wow, this guy's pretty creative," said Mike Sha, CEO at SigFig.

Other employers around the country are evaluating applicants outside the traditional resume. Skillshare, a New York City-based start-up focused on revamping education, asks applicants not to send resumes. The online instructions read, "We don't believe in resumes because we love Internet links! Send us your blog, Twitter, LinkedIn, Facebook,, Spotify.”

Edited by Braden Becker

TechZone360 Web Editor

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