Brightcove Software Enables Developers Create Dual-Screen Apps for Apple TV

By Ashok Bindra June 26, 2012

Even though a fully operational Apple TV is not here, it does not stop developers from creating apps for Apple TV, which is expected to be released in the fall or later. A report posted on appolicious site on Tuesday identifies a few popular iOS apps that can also be viewed on Apple TV via AirPlay Mirroring. These include Showyou, TouchTV and Qello.

The report says that though these iPhone and iPad apps can also be viewed on Apple TV, they do not take advantage of the dual-screen opportunities made available by Apple. Specifically, wrote appolicious reporter Brad Spirrison, “Once a video clip from these apps is transmitted from the mobile device to the Apple TV, a grey screen emerges on the mobile device making it impossible to do anything while the video is running.”

However, the report suggests that there are a few apps like Netflix, Real Racing 2 HD and Uzu that enable users to interact with their iOS devices while watching video on Apple TV. “Every other app that is AirPlay enabled is leaving precious screen space on the table,” wrote Spirrison.

To address this issue, mobile apps developer Brightcove on Tuesday revealed a new software solution that enables iOS app developers to create dual-screen experiences for their applications. A report indicates that the company’s new App Cloud Dual-Screen Solution for Apple TV is part of a new software developer kit (SDK), which is being offered in three editions: Core (free), Pro ($99/month), and Enterprise (larger annual fee).

The developer said that the new "App Cloud Dual-Screen Solution for Apple TV enables developers to develop rich content apps for iPhone and iPad that can simultaneously control content, data, and information displayed on an HDTV over Apple's AirPlay standard.”Software built with Brightcove's technology will allow viewers to use applications that simultaneously present content, interactive options and data on both the iOS device and the Apple TV.

Just before the Apple 2012 Worldwide Developers Conference earlier this month, Brightcove founder and CEO Jeremy Allaire wrote a guest post for All Things D, in which he stated that current iOS devices are already contributing to a TV apps platform.

Furthermore, the report quoted Allaire as saying, “Apple sees that TV monitors are just that — high-quality audio/video rendering devices — and that the real power lies in application platforms and user interaction devices that can be easily brought to bear on those monitors.”




Edited by Rachel Ramsey

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Why Blockchain Could Be a Gamechanger

By: Paula Bernier    1/22/2018

Blockchain has become closely associated with the controversial topic of cryptocurrency. And that's fine because blockchain is an enabling technology …

Read More

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More