It's a Busy Tablet Season

By Gary Kim September 12, 2012

It has been a very busy season for the tablet business. In the summer of 2012, Google launched the Google Nexus 7 device.

In September, Amazon launched three new tablets, including a high end model with LTE, and two e-readers, moving Amazon into the Apple iPad end of the market (larger screen) for the first time.

In October, Apple is expected to launch its first “seven-inch” device, while Google is also expected to launch  a 3G version of the Nexus 7 in October as well.


Image via Shutterstock 

Barnes and Noble will refresh its Nook in October 2012 as well, some predict.

All of that activity shows the growing consumer acceptance of tablet devices, the evolving market share fight between suppliers and a threat to fortunes of traditional PCs.

The new flagship is the Kindle Fire HD family, which takes Amazon out of its low cost niche and gives it a full range of tablets in both the seven-inch and 8.9-inch form factors. The Fire HD with built-in LTE (initially provided by AT&T) marks Amazon’s entry into the higher-price tablet segment.

Amazon also is offering a new packaging for mobile broadband access, charging $50 a year for LTE, for an allowance of 250 Mbytes a month. That level of consumption means most heavy users will still be relying mainly on Wi-Fi, but most heavy users already do that, one might argue.

It’s actually a clever bit of marketing: Amazon gets the “LTE glow” at minimum cost.

There are two other Fire HD variants. The first retains the usual budget pricing and seven-inch screen, costing $199 for 16 Gbytes of storage and $249 for 32 Gbytes.

Apple will launch next in October, with an expected iPad Mini unveiling. That will move Apple into the seven-inch segment of the market for the first time.

So the fall of 2012 marks the first time several of the leading suppliers have had to acknowledge that the tablet market includes a couple of segments, distinguished largely by screen size.




Edited by Brooke Neuman

Contributing Editor

SHARE THIS ARTICLE
Related Articles

Google says Encryption Keys are in the Ignition

By: Peter Bernstein    7/31/2015

It has been such a wild few days in the cyber security area with all of the hacks, data breaches, exposures by security folks that all Android and wea…

Read More

Chattanooga Fiber Network Triple Play: Smart Grid, Gigabit, Green Energy

By: Doug Mohney    7/31/2015

Chattanooga is unique for a gigabit class network that covers the entire community, serving over 150,000 homes and businesses. Its advantages go far b…

Read More

Strategy Analytics: Shakeups Abound in the Tablet Market

By: Steve Anderson    7/31/2015

While the tablet market is something of a lesser phenomenon compared to the smartphone market, there's still quite a bit happening. A new report from …

Read More

Chattanooga: Much More than GigCity

By: Doug Mohney    7/31/2015

It is far too simple to say Chattanooga's high-speed fiber optic network is the cornerstone to the city's future growth. While city leaders and operat…

Read More

Taking a Look into Windows 10

By: Joe Rizzo    7/31/2015

On July 29, 2015 the long awaited release of Windows 10 arrived. You may have noticed that Microsoft went from version 8.1 to Windows 10, which is due…

Read More