Apple's Head of Mapping Software Reportedly Taken Off Apple's Map

By Steve Anderson November 27, 2012

Like the lost continent of Atlantis, the head of mapping software for Apple, Rich Williamson, no longer appears on any internal maps at Apple following his firing earlier today. Williamson leaves Apple in the wake of the Apple Maps disaster that was roundly criticized as not only inferior to the Google Maps program recently removed from iOS software, but also in many cases inherently flawed to the point of near-uselessness.

Reports indicate that Williamson, who held the title of “VP, iOS Platform Service”, was fired by Eddy Cue, the senior VP of Internet software and services who was set to run Apple Maps following the departure of Scott Forstall. The firing of Williamson, not yet officially announced by Apple itself, is said to be part of a larger shake-up of Apple's top brass.


Image via www.apple.com

Apple Maps proved to be a substantial black eye for Apple proper, not only enduring the slings and arrows of critics around the Web, but also reaching the point where CEO Tim Cook had to issue a personal apology letter related to the disastrous release. This was where Forstall's departure kicked in, as he reportedly refused to sign the apology letter. Apple Maps itself, meanwhile, was seen as lacking on several fronts, including glitchy overall performance and a marked lack of public transit information.

Investors, meanwhile, seem to be taking the news well, as Apple stock saw some fairly big gains in intraday trading; however, it's currently trading off the highs achieved this afternoon.

It's not hard to look at Apple's recent stock losses, especially alongside some of their product setbacks and some less than encouraging outward projects, and see why Apple wants to make some big moves to encourage investors to stick with the company, whose every release seems to be sold out in a matter of days.

Bringing in new blood to the upper echelons of the company is commonly seen as bold and dynamic, and shows that Apple isn't afraid to take big chances in the pursuit of profit. Considering that Apple stock has lost about 14 percent of its value over just the course of the last two months (though it actually lost more than that, recovering only in recent days), Apple likely could have used a big show for investors.

Apple's true purpose in firing Williamson is known only to Apple—assuming the reports bear out—but it looks pretty clear that they're looking to make some big moves in the face of a soft global economy and an increasingly competitive environment.




Edited by Brooke Neuman

Contributing TechZone360 Writer

SHARE THIS ARTICLE
Related Articles

Verizon, Oh Verizon, Where Are You Going?

By: Doug Mohney    2/23/2017

Last June, Verizon closed a $4.4 billion deal to buy AOL. Executives said the acquisition would enable the company to layer AOL's advertising strength…

Read More

AMD: The Time For Ryzen Has Arrived

By: Rob Enderle    2/23/2017

The Ryzen part is a powerful alternative to Intel's offering, which will result in several new, more powerful, and affordable systems for those that g…

Read More

Voice 2017 - Best of Times, Worst of Times

By: Doug Mohney    2/21/2017

Voice is in a unique position these days, judging from the conversations I've had over the past six weeks during CES and ITEXPO. Available quality is …

Read More

Needed: Better Location Tech for RideShare Services

By: Doug Mohney    2/21/2017

Uber, Lyft, and other ride services have pushed the bounds of location tech to the point of frustration for end-users, both drivers and customers alik…

Read More

Human Carrying Drones May Arrive in 2017

By: Rob Enderle    2/21/2017

There are a couple really big problems that will likely make human carrying drones more of a tourist attraction than a real solution for some time, bu…

Read More