TabSite's Instagram Contest App Enhances Facebook Mobile Fan Interaction

By Amanda Ciccatelli December 06, 2012

Back in April, Facebook purchased Instagram, the popular photo-sharing application, for about $1 billion in cash and stock - its largest acquisition to date. Zuckerberg and his colleagues believe that Facebook and Instagram are two different experiences that truly complement each other.

Months after the acquisition, the two social networks are finding success in their partnership. A provider of Facebook fan page management, TabSite, has introduced a new Instagram Contest app for Facebook Pages. This innovative tool enables brands on Facebook to engage mobile users via Instagram for a Facebook-Instagram social campaign.

“We recognize that with Facebook's purchase of Instagram and the continuing rise in smart phone use, a great way to reach people and drive engagement is through mobile friendly social promotions,” said TabSite co-founder, Troy Rumfelt, in a statement.

Image via Facebook.com

TabSite was established in 2012 to meet the growing demands of digital marketers who were looking to use Facebook as a marketing tool. Today, the company’s custom content solutions and social engagement applications inspire fan participation, drive traffic and increase exposure for businesses around the world.  The Instagram Contest App easily allows Facebook users to create, promote and manage an Instagram contest, enabling brands to interact with the smart phone user base. 

Using the app, participants upload photos by including the brand’s specified hashtag and @mention of the brand’s Instagram handle. Individual entries are then automatically populated with user information including name, location, and Instagram handle, on the Facebook page tab. To encourage votes, fans can share entries with friends and followers on Facebook, Instagram, and other social networks to strengthen the campaign reach. Additionally, brands can promote the contest within the manager by scheduling social messages via HootSuite, Buffer, Plan Your Post or Sendible.

To Zuckerberg, the fact that Instagram is connected to other services beyond Facebook is important. He wants to keep features including the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

“Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people,” said Zuckerberg.

As one of the first developers of social marketing tools for Facebook, TabSite gives businesses the latest tools and technologies to market their businesses successfully. Businesses of all sizes have access to a variety of solutions, from design control and integrated social sharing to engagement apps and custom language tools.

Rumfelt continued, “We are excited to offer this leading edge tool to companies wanting to maximize their social and mobile marketing.”




Edited by Rachel Ramsey

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

What Auto Tech Looks Like Today

By: Lindsey Patterson    1/23/2017

Every year, an exciting new topic hits the tech industry, and it becomes a lot of what they talk about. This year, the focus has been on artificial in…

Read More

Sinch's Evangelist Talks AI, APIs and More

By: Paula Bernier    1/23/2017

Christian Jensen is chief evangelist of Sinch, a cloud-based, mobile communications platform that makes it easy to add IM, SMS, verification, video, a…

Read More

SoftBank OneWeb Satellite Investment Makes Sprint Interesting

By: Doug Mohney    1/23/2017

While OneWeb is bringing new investment and more jobs into America as it builds a mega constellation of low-flying satellites for worldwide broadband …

Read More

Avaya Files Chapter 11, Plans Restructuring

By: Steve Anderson    1/20/2017

Avaya turns to Chapter 11 bankruptcy in a bid to make some key changes and attempt to recover for the future.

Read More

Reports of the Death of the Deskphone are Premature; Allworx Says We're on the Verge of a Deskphone Revolution

By: Erik Linask    1/19/2017

We've heard commentary about the death of the deskphone for several years now. Yet, if you look on most corporate desktops, you'll still find one. The…

Read More