TabSite's Instagram Contest App Enhances Facebook Mobile Fan Interaction

By

Back in April, Facebook purchased Instagram, the popular photo-sharing application, for about $1 billion in cash and stock - its largest acquisition to date. Zuckerberg and his colleagues believe that Facebook and Instagram are two different experiences that truly complement each other.

Months after the acquisition, the two social networks are finding success in their partnership. A provider of Facebook fan page management, TabSite, has introduced a new Instagram Contest app for Facebook Pages. This innovative tool enables brands on Facebook to engage mobile users via Instagram for a Facebook-Instagram social campaign.

“We recognize that with Facebook's purchase of Instagram and the continuing rise in smart phone use, a great way to reach people and drive engagement is through mobile friendly social promotions,” said TabSite co-founder, Troy Rumfelt, in a statement.

Image via Facebook.com

TabSite was established in 2012 to meet the growing demands of digital marketers who were looking to use Facebook as a marketing tool. Today, the company’s custom content solutions and social engagement applications inspire fan participation, drive traffic and increase exposure for businesses around the world.  The Instagram Contest App easily allows Facebook users to create, promote and manage an Instagram contest, enabling brands to interact with the smart phone user base. 

Using the app, participants upload photos by including the brand’s specified hashtag and @mention of the brand’s Instagram handle. Individual entries are then automatically populated with user information including name, location, and Instagram handle, on the Facebook page tab. To encourage votes, fans can share entries with friends and followers on Facebook, Instagram, and other social networks to strengthen the campaign reach. Additionally, brands can promote the contest within the manager by scheduling social messages via HootSuite, Buffer, Plan Your Post or Sendible.

To Zuckerberg, the fact that Instagram is connected to other services beyond Facebook is important. He wants to keep features including the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

“Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people,” said Zuckerberg.

As one of the first developers of social marketing tools for Facebook, TabSite gives businesses the latest tools and technologies to market their businesses successfully. Businesses of all sizes have access to a variety of solutions, from design control and integrated social sharing to engagement apps and custom language tools.

Rumfelt continued, “We are excited to offer this leading edge tool to companies wanting to maximize their social and mobile marketing.”




Edited by Rachel Ramsey
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

Can Science Outsmart Deepfake Deceivers? Klick Labs Proposes an Emerging Solution

By: Alex Passett    3/25/2024

Researchers at Klick Labs were able to identify audio deepfakes from authentic audio recordings via new vocal biomarker technology (alongside AI model…

Read More

Top 5 Best Ways to Integrate Technology for Successful Project-Based Learning

By: Contributing Writer    3/19/2024

Project-based learning, also popularly known as the PBL curriculum, emphasizes using and integrating technology with classroom teaching. This approach…

Read More

How to Protect Your Website From LDAP Injection Attacks

By: Contributing Writer    3/12/2024

Prevent LDAP injection attacks with regular testing, limiting access privileges, sanitizing user input, and applying the proper encoding functions.

Read More

Azure Cost Optimization: 5 Things You Can Do to Save on Azure

By: Contributing Writer    3/7/2024

Azure cost optimization is the process of managing and reducing the overall cost of using Azure. It involves understanding the resources you're using,…

Read More

Massive Meta Apps and Services Outage Impacts Users Worldwide

By: Alex Passett    3/5/2024

Meta's suite of apps and services are experiencing major global outages on Super Tuesday 2024.

Read More