iPhone 5 in China - Start Big, Stay Big

By Tony Rizzo December 17, 2012

Late last week, various websites were showing a pretty and snowy picture of the Apple store in Beijing China, along with a deep cordoned area for guiding the flow of traffic into the Apple store itself. Along with the photo, however, came a view of a rather empty Apple store, with no one standing in any lines.

A clever headliner noted that the iPhone 5 was met with “frigid sales” in China. Heh, surely worth a little laugh from Google and Samsung perhaps.

But now it’s Monday, and Apple issued a press release today to announce that it has sold over two million new iPhone 5s in China, a scant three days after its launch on that snowy December 14.

So who’s laughing today? Apple.

Tim Cook gushed his usual collection of superlatives in describing the phenomenal, record-breaking sales Apple encountered over the weekend. He can be excused for the gushing. He did step back to note, just a bit more soberly, that “China is a very important market for us and customers there cannot wait to get their hands on Apple products.”

No doubt he is further thrilled at the implications for ongoing global sales, as well as for North American sales as we close in on Christmas. The iPhone 5 will also become available in more than 100 countries by the end of December, making it the fastest global rollout of an iPhone ever.

Is there really any doubt that Apple will have anything less than an enormous holiday quarter? A Citibank analyst team (Glen Yeung, Walter Pritchard and Jim Suva) cut Apple's price target to $575 and now rates it neutral, down from a buy rating.

This analyst team certainly seems to have doubts, although this analyst team has, if you were to ask us, rather foolish doubts. It’s the analyst team we should doubt.

What is Apple going to report in its next (holiday) quarter? Think big, think bigger, then think biggest.

The analyst team at Citi based its new rating on reports that Apple has cut back production on the iPhone 5 in numbers that are larger than what should be the case if Apple’s holiday sales were going to be a homerun. That general perception has, over the last four months or so, sent Apple’s stock “reeling” to just the positive side of $500 (somewhere around $508, along with roughly a $176-billion drop in market value).

But lo and behold, as we write at about 4:30 p.m. on Monday evening, the stock has bounced up to $518.99 at the market’s close and is at currently at $519.30 in afterhours trading.

Of course one should consider it a favor whenever a report or analyst rating comes out that drops the stock down, creating buying opportunities. Once the holiday earnings report is in the books, there will be plenty of folks buying up Apple at $700 again, and as reality begins to settle in around next year’s likely iPhone product launches and the reality of Apple TV, those same folks will be looking to buy at $800 and possibly $900 (where Piper Jeffrey’s Apple analyst Gene Munster has his Apple target sitting).

Enjoy those low prices while you can. And think of China: as much as Android is the low cost option everywhere one looks (especially in the Asia-Pac region), Apple remains the smartphone with the cachet, and those that can afford it – as well as those that can sort of afford it – will buy it. It is what makes Apple big – and what will keep it big in the foreseeable future.




Edited by Braden Becker

TechZone360 Senior Editor

SHARE THIS ARTICLE
Related Articles

Amid Cryptocurrency Mania, Coinsquare's goNumerical Raises CAD $10.5M

By: Paula Bernier    12/5/2017

The company that operates the Canadian digital currency exchange known as Coinsquare says it has raised CAD $10.5 million in new funding.

Read More

Your New Heart Monitor is an Apple Watch. Really.

By: Doug Mohney    12/4/2017

Looking at a new smartwatch or fitness wearable for the holidays? If you are concerned about your heart health due to family history or reason, Apple …

Read More

Amazon Unleashes Alexa for Business - Consequences Abound

By: Doug Mohney    11/30/2017

Today, Amazon Web Services (AWS) announced Alexa for Business, bringing Amazon's intelligent assist into the office. This shouldn't be a surprise to T…

Read More

Pai Makes His Case for Title II Repeal

By: Paula Bernier    11/21/2017

FCC Chairman Ajit Pai today made clear his plans to repeal Title II net neutrality rules. The commission is expected to pass his proposal at its Dec. …

Read More

Winners of the 2017 Tech Diversity Award Announced

By: TMCnet News    11/20/2017

TMC, a global, integrated media company helping clients build communities in print, in person and online, today announced the recipients of the 2017 T…

Read More