Amazon, Google Increasingly Encroaching Each Other's Turf

By Ashok Bindra December 26, 2012

Online retailer Amazon and search engine giant Google have been looking beyond their shores for expansion for some time now. While each is finding the grass greener on the other side, they have been separately targeting other markets as well. Some of these include online advertising, mobile gadgets and cloud computing. As these companies plan to grow, they are increasingly encroaching on one another’s turf, say the analysts.

In fact, in a CIO Journal blog post, news editor David Hall traces the rivalry between the two giants back to the days when Google had ambitious plans to scan and digitize the product catalogs a decade ago. It sounded an alarm to Amazon CEO Jeff Bezos, who saw it as a warning that Google could encroach upon its online retail empire. The blog post indicates that this rivalry is now bound to spill into 2013.

According to the blog post, online retailer Amazon entered the cloud business over six years ago, providing data storage, computing power and other technology services from remote locations, while Google launched its cloud computing business in 2012. This market is growing so quickly that there is still room to grab share, states Oren Etzioni, a University of Washington computer science professor. He adds, “I would not write Google off. Amazon has the early lead but it’s very early.”

Meanwhile, Amazon is not complacent with its achievements. In last month’s CIO Journal blog post, reporter Rachael King indicated that the company has been trying to convince CIOs that they can rely on its cloud services for mission-critical applications.

Likewise, on the PC front, the newest version of Windows operating system (Windows 8) has not created the excitement that holiday shoppers are used to, thus keeping PC sales sluggish, according to a report in the business section of New York Times. Similarly, as per the NYT report, tablets running Windows 8 have also remained sluggish due to fierce competition from Apple and Amazon and other devices.

PC maker Acer’s president of the Americas division, Emmanuel Fromontont, told NYT that sales of the company’s Windows 8 PCs had been lower than expected. He further added, “The new operating system’s unfamiliar design appeared to be making consumers cautious. There was not a huge spark in the market. It’s a slow start, there’s no question.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO. Follow us on Twitter.


Edited by Rachel Ramsey

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

API Management Poised for Big Growth

By: Paula Bernier    3/22/2017

The API management market is forecast to be worth $2.665 billion by 2021, according to MarketsandMarkets. That's up from more than $606 million last y…

Read More

IBM Watson Aims to Improve Call Center, IVR CX

By: Paula Bernier    3/22/2017

At its IBM Interconnect event today, the tech giant is introducing the IBM Watson Voice Gateway. It can act as a cognitive self-service agent, directl…

Read More

The 3D Printer That Could Print Your Next House or Finish Trump's Wall in Two Months

By: Rob Enderle    3/21/2017

Not only could this 3D printer be used to rapidly rebuild a town devastated by a natural or manmade disaster, the resulting home could be better able …

Read More

How Twitter, Indiegogo and IBM Will Augment Executives and Politicians

By: Rob Enderle    3/20/2017

I think Twitter could become the showcase for what Ginni Rometty, IBM's CEO, was talking about when she said that IBM wasn't focused on replacing huma…

Read More

NVIDIA and Intel Race for Autonomous Vehicles

By: Doug Mohney    3/17/2017

While Intel was basking in the glow of a $15 billion deal for Israel-based Mobileye this week, NVIDIA announced autonomous vehicle partnerships with B…

Read More