Amazon, Google Increasingly Encroaching Each Other's Turf

By Ashok Bindra December 26, 2012

Online retailer Amazon and search engine giant Google have been looking beyond their shores for expansion for some time now. While each is finding the grass greener on the other side, they have been separately targeting other markets as well. Some of these include online advertising, mobile gadgets and cloud computing. As these companies plan to grow, they are increasingly encroaching on one another’s turf, say the analysts.

In fact, in a CIO Journal blog post, news editor David Hall traces the rivalry between the two giants back to the days when Google had ambitious plans to scan and digitize the product catalogs a decade ago. It sounded an alarm to Amazon CEO Jeff Bezos, who saw it as a warning that Google could encroach upon its online retail empire. The blog post indicates that this rivalry is now bound to spill into 2013.

According to the blog post, online retailer Amazon entered the cloud business over six years ago, providing data storage, computing power and other technology services from remote locations, while Google launched its cloud computing business in 2012. This market is growing so quickly that there is still room to grab share, states Oren Etzioni, a University of Washington computer science professor. He adds, “I would not write Google off. Amazon has the early lead but it’s very early.”

Meanwhile, Amazon is not complacent with its achievements. In last month’s CIO Journal blog post, reporter Rachael King indicated that the company has been trying to convince CIOs that they can rely on its cloud services for mission-critical applications.

Likewise, on the PC front, the newest version of Windows operating system (Windows 8) has not created the excitement that holiday shoppers are used to, thus keeping PC sales sluggish, according to a report in the business section of New York Times. Similarly, as per the NYT report, tablets running Windows 8 have also remained sluggish due to fierce competition from Apple and Amazon and other devices.

PC maker Acer’s president of the Americas division, Emmanuel Fromontont, told NYT that sales of the company’s Windows 8 PCs had been lower than expected. He further added, “The new operating system’s unfamiliar design appeared to be making consumers cautious. There was not a huge spark in the market. It’s a slow start, there’s no question.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO. Follow us on Twitter.


Edited by Rachel Ramsey

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

OTT Growth to Carry the Pay-TV Market Forward

By: Tara Seals    5/26/2015

The global pay TV services market is growing at a slow but steady rate, as over-the-top (OTT) video uptake balances out stagnating growth in saturated…

Read More

Apple's iPhone 7 Set to Show in August, Sell in September

By: Steve Anderson    5/22/2015

It's hard to believe, but we've already been with the iPhone 6 and the iPhone 6 Plus for almost a year; since September, these devices have been at th…

Read More

Twitter, Google Kick Off Search Integration

By: Tara Seals    5/22/2015

Twitter and Google have kicked off a user engagement campaign that brings Tweets to Google Search.

Read More

Interested in a Chromebook? 7.3 Million Will Be This Year

By: Steve Anderson    5/22/2015

Admittedly, Chromebooks probably don't top a lot of wish lists, but a new report from Gartner suggests that this breed of inexpensive cloud-driven lap…

Read More

LogJam Computer Bug Creates Another Ruckus

By: Peter Bernstein    5/21/2015

When it comes to malware and other types of computer bugs it seems like we are falling into a problematic pattern: it consists of researchers or "ethi…

Read More