Connected Car Outfit Livio Unveils FM Connect

By Paula Bernier January 07, 2013

Livio, which enables in-car mobile applications, today made a flurry of announcements at CES, including the news that it has adopted a freemium model for app developers, new app and automotive partners, and a product called FM Connect that could open new revenue and other promotional opportunities for FM broadcasters.

Before going to the freemium model, Livio charged developers $1 per app, explained Livio founder and CEO Jake Sigal in a press conference this morning at Mandalay Bay in Las Vegas. The new model allows Livio to work with small application companies and also enables the organization to scale, he added. As for hardware partners, Livio now charges $2 per car for the first 50,000 units aftermarket; that’s up $1 from what Livio used to charge.

App partners include 977music, AccuRadio, AccuWeather.com, Addicted to Radio.com, Greater Media Inc., Live 365, INRIX, NPR, Parkopedia and many others.

“We expect to work with thousands of app partners in the near future,” Sigal said.

Today, Livio also announced three new automotive partners -- Johnson Controls, KPIT Cummins, and Visteon. A representative from KPIT Cummins told the reporters at the CES press conference that Livio Connect, the company’s cloud-based application platform, has a critical mass of smartphone apps behind it and as a result, OEMs can open their APIs just to this platform, as opposed to opening APIs multiple app developers. That, he said, makes the prospect of supporting multiple apps within vehicles more simple and secure.

Perhaps the most exciting part of Livio’s news today was its unveiling of FM Connect, which Sigal said provides a two-way link between broadcasters and their listeners. Motorists who are driving Livio-enabled vehicles and who are outfitted with Bluetooth headsets and smartphones now have the option of responding to FM radio advertisements and appeals via their dashboards. This could come into play, for example, by allowing listeners to leverage their dashboards to purchase concert tickets, enter contests, or direct their in-car navigation systems to businesses advertising on FM radio.

“We’re trying to keep FM in the dashboard,” said Sigal, adding FM Connect not only helps FM broadcasters, it can also benefit app companies by putting them in front of a broader audience.

“We’re looking to bridge the gap between digital radio and FM,” said Sigal.

“FM is still No. 1 in the car,” he added.

Livio in 2012 announced its first OEM deal, related to the GM Chevy Spark. Sigal declined to provide information on how many vehicles Livio is used in today.




Edited by Brooke Neuman

Executive Editor, TMC

SHARE THIS ARTICLE
Related Articles

Is The Lenovo Yoga Book The Most Innovative Windows LapLet

By: Rob Enderle    12/9/2016

Sometimes you run into a product that redefines a segment. In cars it was things like the 240Z and Miata, in Smartphones the BlackBerry and then the i…

Read More

From Forecast to Fact: The Top Security Threats and Targets of 2016

By: Special Guest    12/9/2016

In early 2016, we shared our predictions of key security threats likely to hit us this year. As predicted, cyber espionage, ransomware, insider threat…

Read More

Pebble Drops Race, Moves to Fitbit

By: Steve Anderson    12/8/2016

Pebble offers confirmation that it's pulling up stakes in the wearable tech race, and moving lock, devs and software to Fitbit.

Read More

SoftBank CEO Cozies Up to Trump

By: Paula Bernier    12/7/2016

SoftBank Group founder and CEO Masayoshi Son, who is also Sprint's chairman, told President-elect Donald Trump he wants to create 50,000 new U.S. jobs…

Read More

Predicting the FCC's Path Forward Under President-Elect Donald Trump

By: Special Guest    12/6/2016

President-elect Donald J. Trump will become the 45th President of the United States of America on January 20, 2017. Many in the tech, media and teleco…

Read More