If Small Businesses Don't have a Website, is that a Problem?

By Gary Kim January 09, 2013

If, as many argue, broadband and economic growth are correlated (we might have more debate about whether the relationship is causal, or not), then lagging adoption of broadband might be presumed to be bad for economic growth.

A huge percentage of small businesses apparently do not have their own websites, a study by e-mail services supplier E-mail Brokers suggests.

On the other hand, it appears business purchasing of high-speed access is quite high.

According to recent studies of broadband adoption in Europe, it would not be at all unusual for well over 85 percent of businesses with at least five employees to be using broadband.

Even as early as 2008, for example, 93 percent of enterprises in the United Kingdom with 10 or more employees used the Internet, while more than 87 percent of U.K. enterprises had a broadband connection. Granted, small business adoption and enterprise adoption, are different matters.



But similar studies in the U.S. market suggest that most small businesses are buying and using broadband.  In fact, according to AMI Partners, small and medium-sized business broadband penetration is already almost 90 percent, and despite the recession is expected to grow to almost 95 percent by 2013.

So we have a bit of a conundrum. On one hand, it appears most small businesses use broadband. Far fewer presumably operate their own websites, especially those equipped for e-commerce.

Is that a problem? While it would be understandable that suppliers of marketing services would argue there is an issue, others might disagree.

Presumably small business owners have a business logic for buying broadband access. Perhaps not all smaller businesses have as compelling a belief that a website provides such clear value that it is a priority “right now.” Perhaps there is more universal acknowledgement that, ”we need e-mail access” and “the ability to surf the Web,” or “accept credit card and debit card payments.”

Maybe the value of a branded website is not deemed so important. That might be especially true for franchisees, who can assume the franchising brand will create and support such sites. In other cases, a small business might well decide a presence on Yelp or Google Plus is sufficient.

The issue is not “use of the Internet,” since small businesses in Europe and the United States do so at high levels. The more precise question is whether a branded website is a top priority for a small business, compared to other uses of operating capital.


Edited by Brooke Neuman

Contributing Editor

SHARE THIS ARTICLE
Related Articles

The Road of Municipal Broadband Leads to FCC Broadband Title II

By: Doug Mohney    3/2/2015

Almost lost in the Federal Communication Commission's announcement that it plans to put tighter, Title II utility-style regulation onto broadband carr…

Read More

Secure Shell Key Management in Light of OpenSSL Vulnerabilities: Part 2

By: TMCnet Special Guest    3/2/2015

Identity and access management solutions assist in controlling the access to cloud infrastructure, applications, servers and both structured and unstr…

Read More

The FCC's Big Net Neutrality Day

By: Peter Bernstein    2/27/2015

I am going to admit to being surprised by the U.S. Federal Communications Commission's (FCCs) Open Internet decision. FCC Chairman Tom Wheeler's new n…

Read More

FCC Vote Endorses Title II Approach to Net Neutrality

By: Paula Bernier    2/26/2015

After months of debate and the collection of comments from four million Americans, the Federal Communications Commission today voted on - and approved…

Read More

Frontier Customers Get DVR-Driven Free and Web TV

By: Bob Wallace    2/26/2015

In what could be a match made in cord cutter heaven, Frontier Communications said it will bundle the TiVo Roamio OTA DVR with its high-speed data serv…

Read More