Branch Opens Conversation Threads to the Public

By Amanda Ciccatelli January 15, 2013

Backed by Twitter's co-founders, Branch, a new platform focused on creating a discussion platform that will turn the Internet's monologues into dialogues, has decided to allow any user to have conversations of over 140 characters.

The recently introduced Branch is a modern, user-friendly version of an Internet forum where people create "branches" to discuss topics and invite friends to participate. Additionally, using Branch, thread participants can “branch off” into their own separate conversations.

"Curated groups of people are invited to engage around issues in which they are knowledgeable. This service holds the promise of a new platform for dialogue on the Web—a necessary departure from the monologues we have grown so accustomed to reading online,” explained Twitter and Obvious Corporation Co-Founder Biz Stone in a blog post.

Image via Shutterstock

The San Francisco-based startup is backed by Obvious, the hybrid of Twitter creators Evan Williams and Biz Stone. Last March, Obvious unveiled that it was lending its celebrity and product expertise to the company.  “When the founders of Blogger and Twitter presented us with an opportunity for partnership I could not help but feel as if everything was coming full circle,” wrote Co-Founder and CEO of Branch Josh Miller.

How does it work? Well, the Branch prompt box nudges the user to talk about a topic or paste a link. Then, upon hitting the next button, he or she can add more points to help focus the conversation.

Before today’s announcement, Branch required an invite to participate, but with the public launch, it is targeting the mainstream audience. The service has introduced regular, people-friendly features, including an easier way to start branches, a view of recent activity and a view highlights to identify passages.

"Many of us know the Internet as a seemingly limitless source of information, but information is not knowledge," Stone wrote. "We'd like to see the Web evolve to a point where we get smarter when we spend time engaging."




Edited by Allison Boccamazzo

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

IBM Connect: Blending Apple, Social Media, and Watson to Obsolesce Email

By: Rob Enderle    2/5/2016

I'm at IBM Connect this week, and as with all IBM events since the IBM/Apple partnership, this is as much a showcase for IBM software as it is a showc…

Read More

What's the True Spirit of Super Bowl Sunday? Advertising

By: Kyle Piscioniere    2/5/2016

With the big game coming up on Sunday, let's not forget what the Super Bowl is really about: commercials. Sure, some brutes in jerseys are going to co…

Read More

Verizon & XO: Spectrum, 5G Cause for Rumored Deal?

By: Maurice Nagle    2/4/2016

For two firms that have had somewhat of a contentious relationship, seeing Verizon in late-stage talks to purchase XO Communications is certainly an i…

Read More

Strife at Yahoo: Board Plays Coy, But Mayer Forges On

By: Kyle Piscioniere    2/3/2016

Yahoo has never really recovered its initial dot-com glory. Now, the company is faltering and ready to be stripped for parts. Yet somehow, against all…

Read More

How the Car Industry is Reinventing Itself in 2016

By: Drew Hendricks    2/3/2016

Car manufacturers are no longer focusing on the strength of the engine or how well the car handles on the road; instead, companies are realigning thei…

Read More