Branch Opens Conversation Threads to the Public

By Amanda Ciccatelli January 15, 2013

Backed by Twitter's co-founders, Branch, a new platform focused on creating a discussion platform that will turn the Internet's monologues into dialogues, has decided to allow any user to have conversations of over 140 characters.

The recently introduced Branch is a modern, user-friendly version of an Internet forum where people create "branches" to discuss topics and invite friends to participate. Additionally, using Branch, thread participants can “branch off” into their own separate conversations.

"Curated groups of people are invited to engage around issues in which they are knowledgeable. This service holds the promise of a new platform for dialogue on the Web—a necessary departure from the monologues we have grown so accustomed to reading online,” explained Twitter and Obvious Corporation Co-Founder Biz Stone in a blog post.

Image via Shutterstock

The San Francisco-based startup is backed by Obvious, the hybrid of Twitter creators Evan Williams and Biz Stone. Last March, Obvious unveiled that it was lending its celebrity and product expertise to the company.  “When the founders of Blogger and Twitter presented us with an opportunity for partnership I could not help but feel as if everything was coming full circle,” wrote Co-Founder and CEO of Branch Josh Miller.

How does it work? Well, the Branch prompt box nudges the user to talk about a topic or paste a link. Then, upon hitting the next button, he or she can add more points to help focus the conversation.

Before today’s announcement, Branch required an invite to participate, but with the public launch, it is targeting the mainstream audience. The service has introduced regular, people-friendly features, including an easier way to start branches, a view of recent activity and a view highlights to identify passages.

"Many of us know the Internet as a seemingly limitless source of information, but information is not knowledge," Stone wrote. "We'd like to see the Web evolve to a point where we get smarter when we spend time engaging."




Edited by Allison Boccamazzo

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

Predicting the FCC's Path Forward Under President-Elect Donald Trump

By: Special Guest    12/6/2016

President-elect Donald J. Trump will become the 45th President of the United States of America on January 20, 2017. Many in the tech, media and teleco…

Read More

From Social Media to Sour Media in 2016

By: Doug Mohney    12/5/2016

Lost all patience with re-written news with misleading headlines? How many people have you un-friended over the last twelve months on Facebook? Been a…

Read More

The Five Core Components of Proactive Cybersecurity

By: Special Guest    12/5/2016

As technically astute and often well-funded hackers continue to deploy new, constantly evolving techniques, organizations are too often focusing their…

Read More

How Real Time Visibility and Data Analysis are Driving Innovation

By: Special Guest    12/5/2016

The IoT has enabled everything from improved efficiency for global shipping networks to devices that receive environmental feedback from home applianc…

Read More

Top 5 Most In-Demand, Highest-Paying Tech Jobs in 2017

By: Special Guest    11/30/2016

So while tech may be automating a whole lot of traditionally analog jobs, the tech sector is also responsible for a good deal of the job creation in t…

Read More