Branch Opens Conversation Threads to the Public

By Amanda Ciccatelli January 15, 2013

Backed by Twitter's co-founders, Branch, a new platform focused on creating a discussion platform that will turn the Internet's monologues into dialogues, has decided to allow any user to have conversations of over 140 characters.

The recently introduced Branch is a modern, user-friendly version of an Internet forum where people create "branches" to discuss topics and invite friends to participate. Additionally, using Branch, thread participants can “branch off” into their own separate conversations.

"Curated groups of people are invited to engage around issues in which they are knowledgeable. This service holds the promise of a new platform for dialogue on the Web—a necessary departure from the monologues we have grown so accustomed to reading online,” explained Twitter and Obvious Corporation Co-Founder Biz Stone in a blog post.

Image via Shutterstock

The San Francisco-based startup is backed by Obvious, the hybrid of Twitter creators Evan Williams and Biz Stone. Last March, Obvious unveiled that it was lending its celebrity and product expertise to the company.  “When the founders of Blogger and Twitter presented us with an opportunity for partnership I could not help but feel as if everything was coming full circle,” wrote Co-Founder and CEO of Branch Josh Miller.

How does it work? Well, the Branch prompt box nudges the user to talk about a topic or paste a link. Then, upon hitting the next button, he or she can add more points to help focus the conversation.

Before today’s announcement, Branch required an invite to participate, but with the public launch, it is targeting the mainstream audience. The service has introduced regular, people-friendly features, including an easier way to start branches, a view of recent activity and a view highlights to identify passages.

"Many of us know the Internet as a seemingly limitless source of information, but information is not knowledge," Stone wrote. "We'd like to see the Web evolve to a point where we get smarter when we spend time engaging."

Edited by Allison Boccamazzo

TechZone360 Web Editor

Related Articles

Jeff Bezos, Elon Musk Square Off on Rocket Firsts

By: Doug Mohney    11/25/2015

On Monday, November 23, Blue Origin successfully flew the first fully reusable rocket into space, giving the company first bragging rights. Founder Je…

Read More

Autonomous Car Technology Takes New Leap Forward With Ford, Uber

By: Larry Alton    11/24/2015

The age of the self-driving car is nearly upon us, or at least that's what major technology and automotive companies are hoping. There have been major…

Read More

Unusual but Fun Tech Ideas for 2015

By: Rob Enderle    11/24/2015

Well, it's the week of the big sales, and many of us are planning to buy that special someone a special something. I figured I'd join my peers and poi…

Read More

Locus Telecommunications is Challenging the FCC's Authority, Claiming Due Process Violations

By: Special Guest    11/24/2015

One of a handful of prepaid calling card companies slapped with a $5 million fine by the Federal Communications Commission (FCC or Commission) for its…

Read More

Kaspersky: Three Out of Four Users Have Trouble Spotting Big Threats

By: Steve Anderson    11/23/2015

We all know that spending on cybersecurity has been on the rise lately, as everyone from major corporations to military groups ramp up their cyberdefe…

Read More