Target Reveals New Limited-Edition Mobile Game for Super Bowl Snackers

By Allison Boccamazzo January 23, 2013

For anyone planning to watch this year’s Super Bowl, they know the only thing that could rival with the anticipation of the game, the A-list halftime show and the million-dollar ads are the abundance of very special Super Bowl snacks being shoveled into viewers’ mouths. Everyone loves Target, gaming and snacks, right? That’s exactly why the company developed an all-new, limited-time-only mobile game to connect with customers through relevant content and promotions.

The Snack Bowl mobile game leverages Target’s digital offerings to “entice consumers in a new way,” according to one report. Those interested can access the game via Target’s mobile site and mobile app landing pages until Feb. 9.

This will likely prove as a wonderful way to further engage customers with Target’s popular brand as well as enjoy the game. Mobile gaming, and mobility in general, has been explosive as of late. Mobile trends and growth are without a doubt expected throughout 2013, and mobility is also widely considered the No. 1 influencing/impacting factor for businesses of all kinds and sizes.

Working through snacks is also the perfect route to go for this new mobile game. For instance, everyone is already well aware of the annual Doritos ad competition, which Facebook has now become a part of for the “Crash the Super Bowl” contest, which enables viewers to watch and vote for their favorite finalist (I personally love the “Goat 4 Sale” ad).

Image via Shutterstock

When it comes to mobile gaming, there are seven snacks participating in the snack bowl; Coca-Cola Zero, Digiorno, M&M’s, Ore Ida fries, Reese’s, Ritz and Stride iD peppermint gum. The way the game works is users can earn points by passing snacks to their party guests to keep them best well fed to enjoy the party. The ultimate goal of the game, according to a report, is to join the ranks of the prestigious Snack Bowl Hall of Fame.

Its interactive aspects enable users to share their rankings and challenge their friends to beat their current scores via Facebook.

Eddie Baeb, a spokesman for Target, explained that the company is experimenting with new and novel ways to engage guests, and that the Snack Bowl is a prominent part of that. “We expect to learn from our guests’ responses and will use the data to refine our strategies going forward,” he continued.

What are you most looking forward to for this year’s Super Bowl?




Edited by Rachel Ramsey

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

Mist Applies AI to Improve Wi-Fi

By: Paula Bernier    11/9/2017

Mist has created an AI-driven wireless platform that puts the user and his or mobile device at the heart of the wireless network. Combining machine le…

Read More

International Tech Innovation Growing, Says Consumer Technology Association

By: Doug Mohney    11/8/2017

The Consumer Technology Association (CTA) is best known for the world's largest trade event, but the organization's reach is growing far beyond the CE…

Read More

Broadcom Makes Unsolicited $130B Bid for Qualcomm

By: Paula Bernier    11/6/2017

In what could result in the biggest tech deal in history, semiconductor company Broadcom has made an offer to buy Qualcomm for a whopping $130 billion…

Read More

How Google's 'Moonshot' Could Benefit Industrial Markets

By: Kayla Matthews    10/30/2017

The term "moonshot" encapsulates the spirit of technological achievement: an accomplishment so ambitious, so improbable, that it's equivalent to sendi…

Read More

After Cisco/Broadsoft, Who's Next for M&A?

By: Doug Mohney    10/27/2017

Cisco's trail of acquisition tears over the decades includes the Flip video camera, Cerent, Scientific Atlantic, Linksys, and a couple of others. The …

Read More