Businesses Will Be Turning to the Big Screen This Year

By Allison Boccamazzo January 28, 2013

No, we’re not talking about the red carpet, popcorn and the silver screen – okay, you can keep the popcorn if you want. What we are talking about could very well serve as the equivalent of the stars’ silver screen. The “big screen” for businesses this year is widely thought to be video communications, and the proof is in the predictions. For example, Cisco predicted a few years ago that 90 percent of all Internet traffic would be video by 2014 – or in other words, taking place this year. And with companies like Netflix, Skype and other popular Web video services, it looks like we’re right on track to reach these staggering numbers, too.

Today, businesses of all sizes are increasingly turning to mobile video collaboration for a number of reasons – training sessions, interviewing and advertisements only being a few that immediately come to mind. Video is extremely influential and prevalent; it’s no wonder businesses want a piece of this tasty visual pie.

For example, Business 2 Community reported yesterday how small businesses can leverage video marketing strategies for increased productivity, awareness and cost savings. These strategies include landing page intros; customer testimonials; video blogs (vlogs); social media; yelp integration; and product and service descriptions.

About a year ago, I thought I was on the cutting edge of business operations when I was asked to interview for an internship via Skype. But alas, tons of organizations were already one step ahead. One such organization trying to stay ahead of the curve via video is Harvard University. The Ivy League school revealed its plans last October to begin conducting interviews using the video service for its Law School applicants, TMC reported. Even more, with Skype, each interview will be extended to 15 minutes and 200 more applicants will be offered interviews.

Slimming down this process by removing physical presence and wait times will undoubtedly prove advantageous.

Needless to say, enterprise video implementations have far surpassed their traditional limitations of conferencing and collaboration. Video Expert Bob Wallace divulged on this topic last summer, where he wrote that “there’s far more to enterprise use of video than fixed and mobile conferencing.”

Wallace cites video surveillance and in-store marketing as one a couple promising outlets for this rapidly growing market. For example, he explains that well-known cable provider, Comcast, has been pushing to include video surveillance in its bundle of broadband-enabled services. He adds that big names like Walmart and 7-Eleven are also driving sales by utilizing monitors and digital signage strategies.

So it’s not necessarily a question of if - but why enterprise video will explode in 2013. Want to find out more? “Why Enterprise Video Will Explode in 2013” will be presented at ITEXPO Miami 2013 happening this week.




Edited by Jamie Epstein

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

Cortana/Siri vs. Alexa & The Road To Robotic Post Smartphone Era

By: Rob Enderle    5/3/2016

Last week Microsoft made it clear that Cortana would only work with Microsoft's browser and search products making people question its cross platform …

Read More

Looking For The Next iPod/Echo

By: Rob Enderle    4/29/2016

The Amazon Echo, not the Apple Watch, became the last iPod-like product largely because of a far more accessible price point, a more compelling name, …

Read More

Apple Needs Reset, Not Elon Musk

By: Doug Mohney    4/29/2016

Apple's 13 percent sales decline and subsequent stock price drop this week has lead to the usual crazy talk about how to "fix" the company. Vivek Wadh…

Read More

Is the Apple Bubble Finally Bursting?

By: Andrew Bindelglass    4/28/2016

Over the past 13 years, Apple has been one of the most successful companies in the world of tech, posting sales growths in 51 straight quarters. That …

Read More

Shared-Space Providers (Airbnb) Poised to Beat Ride-Sharers (Uber)

By: Steve Anderson    4/28/2016

Travel may be starting to make a bit of a comeback, as a new report suggests that shared-space providers like Airbnb and WeWork are on the rise.

Read More