Acer announces strong sales of Google Chrome platforms despite Windows 8 lag

By Jody Ray Bennett January 31, 2013

Taiwanese computer manufacturer, Acer Inc., announced strong sales of Google Inc.’s Chrome platform after Microsoft’s Windows 8 was only modestly received. The company had posted two consecutive annual losses prior, Bloomberg.com reports.

Since their release in November, Chrome-based models have accounted for between 5% and 10% of Acer’s total US shipments. Acer president, Jim Wong, believes this ration to be long-term sustainable and says that they are considering offering similar Chrome models in other markets as a result.

As tablets and smartphones increase in popularity, the Windows-based computers Acer would have typically relied on are struggling – the company announced a NT$3.5 billion write-off on the value of the Gateway, Packard Bell and eMachines brands it owns – and the company posted a 28% drop in its fourth-quarter shipments last year. An IDC Corp report indicates a 6.4% drop in global computer industry shipments in the fourth quarter of last year, as well, despite Windows 8 launching at that time.

According to Wong, Windows 8 has yet to prove successful and Acer has no plans to release any Windows RT devices before the summer period. The platform is still being evaluated by Acer before it will decide whether to offer a device or not.

In the meantime, Acer is planning on building its name as a smartphone provider, raising unit sales from 500,000 in 2012 to 1.5 million this year and again to 5 million in 2014. According to Wong, the company is also planning on targeting specific operators rather than offering across entire markets.

After the purchasing of cloud-services provider in iGware Inc. in 2011, Acer is considering to continue to acquire technology companies, despite having no plans to acquire other PC makers. Despite these growth plans, Acer is rated sell by 15 out of 31 polled analysts, with the remaining 15 recommending holding and one rating Acer as buy. Their stock is reported to be down by 4.8% in Taipei, marking 0.4% drop in the Taiex index benchmark.




Edited by Ashley Caputo

TechZone360 Contributing Writer

SHARE THIS ARTICLE
Related Articles

Happy Internet Independence Day?

By: Peter Bernstein    4/30/2015

For those who might be unaware, today marks the 20th anniversary of the 1995 decision to privatize the Internet in the U.S. Hence, this date has gaine…

Read More

Retail Wi-Fi: ROI is Closer Than It Appears

By: Erik Linask    4/29/2015

About this time last year, my column in CUSTOMER spoke to the movement of customer experience into the realm of the networks and IT groups. Almost a y…

Read More

Russian Cargo Freighter to Space Station Broken on Launch

By: Doug Mohney    4/29/2015

Yesterday's launch of a Russian Progress cargo freighter to the International Space Station (ISS) went very badly, leaving the vehicle in the wrong or…

Read More

Qualcomm Automotive: You May Want to Live in Your Next Car

By: Rob Enderle    4/28/2015

This week I'm at Club Autosport in San Jose for the Qualcomm Automotive coming out party. Today they'll be sharing what they are doing to make your ne…

Read More

Verizon Shows Support for Nepal Earthquake Victims

By: Dominick Sorrentino    4/27/2015

As international aid agencies and NGOs gear up to help the victims of the 7.8-magnitude earthquake that struck Nepal on Saturday, claiming more than 3…

Read More