FTC Releases Mobile Privacy Report After Public Letter from Consumer Watchdog

By Jacqueline Lee February 01, 2013

Advocacy organization Consumer Watchdog has released a letter that it sent to the Federal Trade Commission (FTC) asking Congress to enact “Do Not Track” (DNT) legislation. The proposed legislation would give consumers protection regarding data collected about their online behaviors and how that data was transferred between organizations.

On the same day of the letter’s release, the FTC issued a staff report about online privacy. Specifically, the report focuses on protecting mobile privacy by getting information to consumers about when data is collected on mobile platforms.

The FTC report issued a number of recommendations for mobile platforms, app developers, advertisers and the scholarly community. For mobile platforms, the FTC recommended just-in-time disclosure of data collection, dashboards showing how apps collect data, an icon showing the transmission of consumer data and a set of developer best practices.

For developers, the FTC recommended participation in trade organizations or self-regulatory programs that would set standards regarding short-form privacy disclosures. When integrating third-party code into apps, developers should know how the code facilitates information collection and what information the third party is obtaining.

Advertisers and other third parties collecting information should work with mobile platforms to implement a DNT procedure. The scholarly community, says the FTC, should work to educate developers about privacy issues.

The recommendations from the FTC are accompanied by a business guide entitled Mobile App Developers: Start with Security. However, the FTC stopped short of endorsing DNT laws to protect consumers.

In the letter to the FTC, Consumer Watchdog’s Privacy Project Director, John M. Simpson, pointed to a bill introduced last year by Sen. Jay Rockefeller (D-WV) that would create DNT laws. According to Consumer Watchdog, Rockefeller intends to reintroduce the bill sometime this year.

Simpson says that an FTC endorsement of the bill would at least get the advertising industry back to the negotiating table.

“We call on you and the entire Commission to endorse the urgent need for Do Not Track legislation,” Simpson stated. “If nothing else, the threat of legislation could be the stick that prompts a recalcitrant advertising industry to stop its foot dragging and re-engage in real negotiations.”




Edited by Braden Becker

Contributing Writer

SHARE THIS ARTICLE
Related Articles

4 Biohacking Facts You Should Know About in 2017

By: Special Guest    8/18/2017

When it comes to biohacking, a more recent development in science, it involves combining the idea of hacking with biology. In today's world, biohackin…

Read More

Rest Your Weary Fingers: Voice Activation is Coming to a CRM Near You

By: Special Guest    8/9/2017

We spend a lot of time talking to our gadgets these days. Whether we're seeking directions from Siri or weather updates from Alexa, speech is quickly …

Read More

Kevin Kennedy Stepping Down, Will New Leadership Help Guide Avaya Back into Prominence?

By: Erik Linask    8/7/2017

After more than eight years as Avaya's chief executive, Kevin Kennedy will be stepping down from that role as of October 1, 2017. He'll be replaced by…

Read More

Micro-CT Scans Allow Researchers to Study Live Insects in 3D

By: Kayla Matthews    8/7/2017

The things we don't know about the natural world could fill textbooks. That's why excitement is the most appropriate response when we discover new way…

Read More

Gogo Making Air Travel More Productive

By: Erik Linask    8/4/2017

Gogo created tremendous hype when it first enabled in-flight connectivity on American Airlines, back in 2008. But, anyone who has used in-flight Wi-Fi…

Read More