Windstream Closes Retail Locations in Light Of Surge in Online Purchases

By Miguel Leiva-Gomez February 05, 2013

Today, we're seeing a shift from visiting the traditional brick-and-mortar shop to ordering merchandise online. This trend is spreading like wildfire and has lately forced many businesses to rethink their modus operandi. Many larger organizations are starting to close down some retail locations due to a lack of customers. This is not necessarily a sign of the crisis, but a sign of new technologies influencing the private sector. Here, we lift the curtain on Windstream, a telecom provider that has decided to get rid of some of its stores in 11 states in lieu of the rise of online purchases.

As its in-store purchases have started declining, its Web traffic has been holding the brunt of its orders within these places. Windstream's closing spree will hit a grand total of 30 of its retail locations in Arkansas, Georgia, Minnesota, New Mexico, New York, North Carolina, Nebraska, Ohio, Oklahoma, Pennsylvania, and Texas. Windstream plans to finish this process by the end of this month.

Along with the stores, 60 employees will no longer work in those locations. In these places, customers paid their bills, initiated Internet, telephony and digital TV services, or bought products offered by Windstream. They will continue to have this ability through Windstream's Internet portal.

As people continue to make more online purchases, expect this trend to continue rising. The Internet is becoming the new business frontier, presenting a highly competitive market based on merit and brand awareness rather than convenient location. Behind a desk, everything is set at a convenient location: On the screen in front of you. Traditional stores might still survive, but they will be (and, in some cases, are) fewer in number than online venues where people can purchase anything they want at prices that are very accessible.




Edited by Rachel Ramsey

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Mist Applies AI to Improve Wi-Fi

By: Paula Bernier    11/9/2017

Mist has created an AI-driven wireless platform that puts the user and his or mobile device at the heart of the wireless network. Combining machine le…

Read More

International Tech Innovation Growing, Says Consumer Technology Association

By: Doug Mohney    11/8/2017

The Consumer Technology Association (CTA) is best known for the world's largest trade event, but the organization's reach is growing far beyond the CE…

Read More

Broadcom Makes Unsolicited $130B Bid for Qualcomm

By: Paula Bernier    11/6/2017

In what could result in the biggest tech deal in history, semiconductor company Broadcom has made an offer to buy Qualcomm for a whopping $130 billion…

Read More

How Google's 'Moonshot' Could Benefit Industrial Markets

By: Kayla Matthews    10/30/2017

The term "moonshot" encapsulates the spirit of technological achievement: an accomplishment so ambitious, so improbable, that it's equivalent to sendi…

Read More

After Cisco/Broadsoft, Who's Next for M&A?

By: Doug Mohney    10/27/2017

Cisco's trail of acquisition tears over the decades includes the Flip video camera, Cerent, Scientific Atlantic, Linksys, and a couple of others. The …

Read More