Google Comes Out Victorious in Case vs. ACCC

By Carlos Olivera February 06, 2013

Google Inc may have set a precedent with its landmark case win against the Australian Competition and Consumer Commission (ACCC). After six-long years of legal proceedings, Australia’s High Court ruled that Google had not participated in misleading behavior with its sponsored links, and that the company cannot be held responsible for specific messages transmitted by paid advertisers.

Although the ruling is only good in the land down under, this win will go a long ways in helping other search engines prove that they also are not publishers, but merely information carriers who are not responsible for what messages paid advertisers convey.

"Others will definitely be looking at this ruling. Google is a worldwide business. This is something of a first, and it does add some clarity for the industry," said Peter Lee, the head of Australia's Internet Industry Association, in an interview with Reuters.

The ACCC had been arguing that Google misled consumers when a search for the automaker Honda Australia, showed a paid advertisement for one of Hondas biggest rivals, CarSales. The ACCC claimed that it appeared as if CarSales and Honda were in some way or another linked, and that Google had been disingenuous.

"Ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those of the advertisers, and would not have concluded that Google adopted or endorsed the representations," the court said in a statement.

All five of the judges on Australia’s High Court ruled in favor of Google and overturned the previous Federal Court ruling claiming, “Google did not create the sponsored links and the company was not responsible for messages in the links.”

Google has already changed the way it displays sponsored links in Australia, and with this latest ruling, the company continues to stay in the headlines. Just a few days ago it announced its Google Glass Project would include bone conduction headphones that will leave the users ears unblocked, but won’t cancel out ambient noises.




Edited by Ashley Caputo

TechZone360 Content Producer

SHARE THIS ARTICLE
Related Articles

Samsung's Bixby Assistant and Apple's AR Plans Bode Well for AI

By: Laura Stotler    3/24/2017

Samsung's announcement of its new Bixby virtual assistant on the Galaxy S8 phone and Apple's augmented reality (AR) development plans point to excitin…

Read More

What is IBM Watson Adding to the Practice of IT?

By: Doug Mohney    3/23/2017

I have seen the future of IT, but have yet to fully understand it. IBM's Watson cognitive computing push is going to drastically reshape how IT is run…

Read More

API Management Poised for Big Growth

By: Paula Bernier    3/22/2017

The API management market is forecast to be worth $2.665 billion by 2021, according to MarketsandMarkets. That's up from more than $606 million last y…

Read More

IBM Watson Aims to Improve Call Center, IVR CX

By: Paula Bernier    3/22/2017

At its IBM Interconnect event today, the tech giant is introducing the IBM Watson Voice Gateway. It can act as a cognitive self-service agent, directl…

Read More

The 3D Printer That Could Print Your Next House or Finish Trump's Wall in Two Months

By: Rob Enderle    3/21/2017

Not only could this 3D printer be used to rapidly rebuild a town devastated by a natural or manmade disaster, the resulting home could be better able …

Read More