Google Comes Out Victorious in Case vs. ACCC

By Carlos Olivera February 06, 2013

Google Inc may have set a precedent with its landmark case win against the Australian Competition and Consumer Commission (ACCC). After six-long years of legal proceedings, Australia’s High Court ruled that Google had not participated in misleading behavior with its sponsored links, and that the company cannot be held responsible for specific messages transmitted by paid advertisers.

Although the ruling is only good in the land down under, this win will go a long ways in helping other search engines prove that they also are not publishers, but merely information carriers who are not responsible for what messages paid advertisers convey.

"Others will definitely be looking at this ruling. Google is a worldwide business. This is something of a first, and it does add some clarity for the industry," said Peter Lee, the head of Australia's Internet Industry Association, in an interview with Reuters.

The ACCC had been arguing that Google misled consumers when a search for the automaker Honda Australia, showed a paid advertisement for one of Hondas biggest rivals, CarSales. The ACCC claimed that it appeared as if CarSales and Honda were in some way or another linked, and that Google had been disingenuous.

"Ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those of the advertisers, and would not have concluded that Google adopted or endorsed the representations," the court said in a statement.

All five of the judges on Australia’s High Court ruled in favor of Google and overturned the previous Federal Court ruling claiming, “Google did not create the sponsored links and the company was not responsible for messages in the links.”

Google has already changed the way it displays sponsored links in Australia, and with this latest ruling, the company continues to stay in the headlines. Just a few days ago it announced its Google Glass Project would include bone conduction headphones that will leave the users ears unblocked, but won’t cancel out ambient noises.




Edited by Ashley Caputo

TechZone360 Content Producer

SHARE THIS ARTICLE
Related Articles

Top 5 Most In-Demand, Highest-Paying Tech Jobs in 2017

By: Special Guest    11/30/2016

So while tech may be automating a whole lot of traditionally analog jobs, the tech sector is also responsible for a good deal of the job creation in t…

Read More

Look for PC Price Wars in 2017

By: Doug Mohney    11/29/2016

A steady movement of everything to the cloud and brutal competition to hold onto existing market share is likely to drive mainline manufacturers such …

Read More

Will Self-Driving Cars Ruin New York?

By: Lindsey Patterson    11/28/2016

Self-driving cars have the potential to completely reshape our transportation system, but the big question for New Yorkers is how they will affect the…

Read More

Microsoft Surface Phone= HP Elite X3 + Blackberry DTEK 60 + Panasonic FZ-X1?

By: Rob Enderle    11/28/2016

Next year Microsoft is rumored to release the Surface Phone which, ideally, should learn from all of the current Blackberry, Panasonic and HP business…

Read More

Making Sense of SpaceX, Boeing and Other Mega Satellite Broadband Projects

By: Doug Mohney    11/22/2016

SpaceX's plan to put a whopping 4,425 satellites into low earth orbit (LEO) is the boldest plan for adding global non-terrestrial broadband capacity, …

Read More