A Vine for Your Valentine

By Rachel Ramsey February 13, 2013

Twitter rolled out the video sharing service Vine just a few weeks ago, and we’ve seen both companies and consumers alike taking advantage of the six-second media in creative ways. CNN is one of the companies taking the creative opportunity Vine offers for the upcoming holiday, launching its #CNNValentine challenge.

“Take six seconds for the one you love,” the challenge is simple: download the Vine app if you haven’t already and make a video for someone you love, including #CNNValentine in the caption and share it on Twitter.

In order for your Vine to make it on CNN Newsroom and CNN.com on Valentine’s Day, post the Vine by 2 p.m. Wednesday.

via CNN


Image

Services such as Vine have enabled companies to develop interactive content marketing strategies focusing on Vine’s main advantages is that it makes it easy to capture, create, upload and share audio-visual messages.

Brafton reported that 70 percent of B2B and B2C brands use video content to engage their audience, but video marketing has yet to hit full stride. Vine could be the secret sauce to jumpstart the video marketing tool and help marketers understand what drives response.

One of Vine’s main advantages is that it makes it easy to capture, create, upload and share audio-visual messages. So far brands have opted to stay away from conveying traditional advertising messages through the app, instead choosing to use the platform in a more creative manner such as creating stop frame animation and taking advantage of the looping attribute.

Keredy Andrews, account director at integrated social media, search and PR company Punch Communications, commented, "Vine offers brands the potential to get even more creative with their messaging and I envisage that a number of marketing teams will start using the platform in the coming months as the benefits of the app become more apparent."

Companies can also use Vine to show behind-the-scenes footage, encourage user-generated content (such as #CNNValentine) and for product demos. There’s also an opportunity for local organizations to draw in customers in the vicinity with Vine’s ease of adding geolocation data to posts.

Although Vine is situated as a great, creative opportunity right now, it still faces its challenges. Just a few weeks after launching, there was some controversy when a pornography video showed up in the service as an editor’s pick, which also became the top featured pick on home feeds.

Vine responded by changing the age restriction for the app from 12 to 17.




Edited by Braden Becker

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

The Sharing Economy Means Big Cash Ahead

By: Steve Anderson    5/27/2016

It might seem like a misnomer, as the "sharing economy" has previously been thought to mean "getting stuff for free". A new report from Juniper Resear…

Read More

The NFL and Twitter Just Put Fans in Charge of the Future of Sports Viewing

By: Special Guest    5/26/2016

Ask ten people you know what the last thing they viewed live was and eight of them will tell you, a sporting event. The others may cite the occasional…

Read More

10 Tech Tools to Get You Through 2016

By: Drew Hendricks    5/24/2016

A great example of how simple tech innovations can make even the smallest things in our lives a little easier, the Oombrella, developed by Wezzoo, is …

Read More

The Bigger Picture Behind Facebook's Bias Accusations

By: Special Guest    5/23/2016

Facebook recently followed up with a stern position that there was no biased manipulation of presented topics in its 'Trending Topics' section.

Read More

Tamiami Angel Fund II Adds 10th Company to Investment Roster

By: Steve Anderson    5/19/2016

The Tamiami Angel Fund II (T2) has been busy in recent months, adding a slate of new investment targets to its roster. T2 recently added one new opera…

Read More