In a Bid to Ramp Up Social Media Presence, Ford Hands Out Fiestas

By Jamie Epstein February 19, 2013

Who doesn’t like free things—whether it is a free lunch or a free car—pretty much anything that comes without a price tag attached is sure to be appreciated by many. With the goal of touching the hearts of those who constantly access social media via the Web, Ford Motor Company has revved up its engines with a new giveaway that presents online social website enthusiasts with the chance to win a sparkling new Fiesta for their efforts of spreading the brand name.

Today, Scott Monty, Ford’s head of social media, revealed that 100 people would be now be eligible to put the pedal to the medal for free. This promotion falls in line with the company’s way of targeting social media in order to ramp up sales. In addition, the best stories and pictures in relation to the business will then be leveraged within both television and print ads, a recent article revealed.

Just when you thought receiving the present of a vehicle couldn’t be topped, the lucky winners will also receive free gas, parking and insurance. All these people are required to do to be entered in this drawing is share things about the firm via all types of social media already at their fingerprints.

"All of the content that's being created by these 190 individuals is going to be eligible" for television and print advertisements, Monty commented. Applications started being accepted this week and those who are selected will be driving home their new set of wheels by either April of early May.

Image via Autoweek.com

This revolutionary way of novel advertising could attract a much wider customer base to the company originally known for its Model T, a car that made its debut on October 1, 1908 boasted 20-horsepower, and could climb to a rapid 45 miles per hour. (Of course, I am kidding about the speed part but at the time it paled in comparison to horse and buggie rides.)

Looking for a new car and think this campaign may be just the ticket… er.. .key to start your new life? Be sure to visit the Ford website to find out more details on how enter where you will then be required to write up a list of all the social networking websites you frequent as well as submit a video to get your name in the mix. Make sure it’s out of the box and as creative as you can make it though for the best possible chance of burning rubber in a car you didn’t spend your life savings on.

Ford has recently made headlines for its Sync technology that is being touted as powering connectivity and voice control for phones and music players through either Bluetooth or USB connections. To read the full report, click here.




Edited by Rachel Ramsey

TechZone360 Web Editor

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