February 20, 2013

It's a New Dawn, a New Day for Yahoo


And Marissa Mayer is feeling good.

Today, a little over seven months since being added to the Yahoo brand as its new CEO and president, Mayer rolled up her sleeves to show the manpower being put in to revolutionize and re-energize the company, serving as its first major move in four years.

It is a long-awaited, highly-anticipated change, and according to various reports, serves as the exclusive, official, “this is it” moment for the company’s well-known homepage. And this time, it’s personal – literally.

According to Business Insider, Mayer lists quite a few impressive features to give the homepage a more personal, intimate touch. These include a newsfeed with an infinite scroll – complete with a “back to top” button that allows you to quickly get back to where you began; accessing or logging in with your Facebook or Yahoo! ID to see what news your friends are viewing and share your favorite Yahoo! content; new applications – such as seeing friends’ birthdays via Facebook; a constantly updated (and filtered) list of the most popular or searched for items to keep the site looking up to speed and in the moment; an overall faster and more optimized user experience;  and an enhanced, integrated use with handheld devices (ie. smartphones, tablets).

“The business goal for the new homepage is simple: Yahoo needs to grow its userbase, and it needs all of it users to spend more time on the site,” the report states.

The news went viral after Mayer released a company blog post titled, “A new welcome to Yahoo!” this morning, where she gave customers and fans a descriptive look into the company’s evolution, and ultimately, what brought them to this turning point. She writes:

Yahoo! first began as Jerry and Dave’s Guide to the World Wide Web, a directory of links created to help organize the Internet during its very early days. That simple directory evolved through the years into the Yahoo! we know today -- a starting point for your daily habits. Whether checking the latest news, sports scores, or just searching, Yahoo! has always been about bringing you the very best of the web. And, today, we’re introducing a new, more modern experience to do just that.

Image via Yahoo!

 She continues,

Designed to be more intuitive and personal, the new Yahoo! experience is all about your interests and preferences. Because you come to Yahoo! everyday for must-know information, we’ve also introduced newly designed applications. From your local weather forecast to Facebook friends’ birthdays, you’ll always have the information you need. We’ve also refreshed some of what you love most -- including our Yahoo! editorial features, and the daily snapshot into popular trending web searches.

While many are gleaming over its new infinite scrolling capabilities, what could be the best thing about this is the fact that users can completely customize the news they want to see. By allowing users to remove the news items they don’t like, the site works to learn their reading habits to then better promote the kind of news they want to view.

Mashable also reported on this capability, explaining, “The right side of the home page displays widgets (Yahoo calls them ‘utilities’) showing weather, finance and sports info, as well as featured videos and Flickr photos. These can also be shut down via a button that shows up on mouseover.”

Image via Mashable

Unlike Facebook or Twitter – which displays news of friends, etc. which may not necessarily be interesting to you, always offers ways to hide it from view by un-following or removing it from your newsfeed – the new Yahoo! lets you literally create your own personal universe filled to the brim with what you and only you prefer. Even better, the more you interact, the better relationship you form with the technology.

What do you think of these new changes – ground-breaking or not so exciting?




Edited by Brooke Neuman



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