You Think You Know, But You Have No Idea...What Women Truly Desire

By Jamie Epstein February 20, 2013

Women are a complicated breed—hear my words and if you wish to believe me later than shall be it—but I should know as I am one. Our needs and thinking are extremely different when compared to the opposite sex and I’ll be honest, many of us tend to change our minds from minute to minute. When it comes to employment though, women can really do anything a man can, and only a few weeks ago were finally given the OK to fight on the front lines in combat by The Pentagon.

Yet, certain elements within the workplace seem to more important to the XX chromosome pool than the XY gene pool. In a recent article from Yahoo, it was revealed that flexibility is one of those factors as nearly 50 percent of women polled in a just released study highlight it as helping them to climb the ladder toward success. Further, approximately 33 percent of females involved in the poll went on to say that this great degree of flexibility has enabled them to communicate and collaborate much more efficiently due to the fact that they can create the work hours that work best for them.

"As enhanced technologies and increased access to information continue to blur the lines between our professional and personal lives, many workers mistake being busy for being productive," said Linda Galipeau, CEO of Randstad of North America, the company that released the findings. "These are two very different concepts that, when looked at from an organizational standpoint, could have serious implications for a company's bottom line."

Image via Womens Dish

An interesting point to note here though is that while many believe that increased mobility, powered via smartphones and tablets, is enabling employees to work from nearly anywhere with a reliable Internet connection at any time, women involved in this research are finding that these innovations are actually making it harder to be flexible. Forty-two percent admit that these always-on gadgets are making it harder to separate their work life from their personal one as they sometimes find themselves compelled to answer an e-mail they received on their phone, even if happens to be 11 p.m. Sixty-eight percent of women also commented that these technological devices aren’t really raising their level of productivity at all.

“We are only productive if we're producing the results that are most impactful to our goals," Galipeau added. "Being that we live in a multitasking world, it is important to work smarter and hone in on those high-impact efforts that will create more meaningful results. This is incredibly important, especially as women and men can now perform their jobs from almost anywhere."

The smarter sex (in my opinion anyway) are however expanding their footprint into unchartered territory in the technology space as of late, especially when taking a closer look at startups. In fact, Women 2.0, a media company devoted to exploring shifting trends amongst women in the tech industry, claims “women-led private technology companies are more capital-efficient, achieve 35 percent higher return on investment, and, when venture-backed, bring in 12 percent higher revenue than male-owned tech companies.”

So while women may not know when it is time to put their smartphones, tablets and laptops down for their night, it seems that in other arenas they are catching up to their male counterparts and in the not-so-distant future could become the more popular league of business savvy entrepreneurs.

Edited by Rachel Ramsey

TechZone360 Web Editor

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