Say Goodbye to CAPTCHA Verification and Hello to More Internet Ads

By Jacqueline Lee February 20, 2013

You’ve dealt with CAPTCHA if you’ve ever tried to enter information into a Web form. You type your request and maybe some personal information, and then you have to decipher a scrunched-up nonsense word and number puzzle to also type into the Web form.

Studies have demonstrated that users take about 14 seconds to decipher a typical CAPTCHA puzzle. If you think about it, you could’ve wasted months of your life solving CAPTCHAs without even realizing it.

The technology grew popular in the first decade of the 21st century, as companies worked to distinguish real humans from computer bots designed to spam Web forms. But after years of squinting at these puzzles and then typing in the letters incorrectly, only to be given another puzzle that is equally difficult to see, we humans have responded the only way we know how.

While some of us were considering stabbing our LED monitor screens with a ballpoint pen, other more industrious groups like Solve Media were thinking of how to eliminate CAPTCHA. Solve Media’s ad-based verification is an ingenious solution to the CAPTCHA conundrum because it combines security with the opportunity for companies to sell ads.

For example, instead of solving a CAPTCHA, you could be asked to recite the slogan for T-Mobile before hitting “Enter” on your Web form. Or you could see a still ad featuring Serena Williams endorsing OPI nail polish and be asked to type in the company name.

Other security tools vying to take down CAPTCHA include puzzle solving and simple arithmetic questions. While simple, these options can’t compete because they don’t have the power of advertising revenue behind them.

Solve Media claims that ad-based human verification takes only seven seconds, which is half of CAPTCHA’s 14-second average. Now, instead of wasting your life solving CAPTCHAs, you can look at even more commercials.

In this case, however, you may actually not mind the ad.




Edited by Braden Becker

Contributing Writer

SHARE THIS ARTICLE
Related Articles

Rising Mobile Broadband Accessibility and Usage Impacting Global Social and Economic Growth

By: Laura Stotler    5/28/2015

Information and communication technologies (ICTs) are having a direct impact on social and economic development, according to interesting new research…

Read More

Avago Technologies Acquisition of Broadcom: Let The Chips Fall Where They May

By: Peter Bernstein    5/28/2015

With a combined valuation of roughly $77 Billion and revenues of $15 Billion once the transaction closes the new Avago will have the human and technic…

Read More

Digital Ad Viewability: The New Metric for Monetization

By: Tara Seals    5/28/2015

Verizon Communications raised a few eyebrows earlier this month when it announced plans to acquire AOL for $4.4 billion. It seemed a lot to pay just t…

Read More

Future Watch Apps May Surprise You

By: Mike Russo    5/27/2015

If there's one thing that's abundantly clear about the Apple Watch, it's that this isn't your grandpa's timepiece. Oh, it tells time, sure. The rest i…

Read More

Why Apple iOS is Dominating Google's Android

By: Rob Enderle    5/27/2015

Apple's iOS platform is kicking Google Android's butt all over the Smartphone playground. This battle has been fascinating to watch because it seemed …

Read More