Say Goodbye to CAPTCHA Verification and Hello to More Internet Ads

By Jacqueline Lee February 20, 2013

You’ve dealt with CAPTCHA if you’ve ever tried to enter information into a Web form. You type your request and maybe some personal information, and then you have to decipher a scrunched-up nonsense word and number puzzle to also type into the Web form.

Studies have demonstrated that users take about 14 seconds to decipher a typical CAPTCHA puzzle. If you think about it, you could’ve wasted months of your life solving CAPTCHAs without even realizing it.

The technology grew popular in the first decade of the 21st century, as companies worked to distinguish real humans from computer bots designed to spam Web forms. But after years of squinting at these puzzles and then typing in the letters incorrectly, only to be given another puzzle that is equally difficult to see, we humans have responded the only way we know how.

While some of us were considering stabbing our LED monitor screens with a ballpoint pen, other more industrious groups like Solve Media were thinking of how to eliminate CAPTCHA. Solve Media’s ad-based verification is an ingenious solution to the CAPTCHA conundrum because it combines security with the opportunity for companies to sell ads.

For example, instead of solving a CAPTCHA, you could be asked to recite the slogan for T-Mobile before hitting “Enter” on your Web form. Or you could see a still ad featuring Serena Williams endorsing OPI nail polish and be asked to type in the company name.

Other security tools vying to take down CAPTCHA include puzzle solving and simple arithmetic questions. While simple, these options can’t compete because they don’t have the power of advertising revenue behind them.

Solve Media claims that ad-based human verification takes only seven seconds, which is half of CAPTCHA’s 14-second average. Now, instead of wasting your life solving CAPTCHAs, you can look at even more commercials.

In this case, however, you may actually not mind the ad.




Edited by Braden Becker

Contributing Writer

SHARE THIS ARTICLE
Related Articles

Microsoft Research Project Allows for Inexpensive 3D Scanning from a Smartphone

By: Christopher Mohr    8/27/2015

It is now possible to perform 3D scanning from a smartphone, without additional hardware or an Internet connection, thanks to a new Microsoft Research…

Read More

Amazon's Scaled Back Consumer Device Efforts, Dash Button, and More

By: Paula Bernier    8/27/2015

Word is that Amazon is scaling way back on its consumer devices efforts, having let go of dozens of Lab126 engineers who worked on its Fire phone, acc…

Read More

The 4K War is Brewing, but Don't Expect a Crowned Winner

By: Special Guest    8/27/2015

The hype around 4K Ultra HD video is growing and we're seeing it gain traction in real ways. From the NFL Network and CBS using 4K cameras to capture …

Read More

Wallet Wars Part 2: Thanks to EMV, the Force is with Mobile Wallets

By: Special Guest    8/26/2015

In December 2015, when "Star Wars: The Force Awakens" hits movie theatres across the U.S., a very different type of force will 'awaken' the mobile wal…

Read More

Major Automakers Forge Alliance to Combat Cyberattackers

By: Joe Rizzo    8/25/2015

If you take a few minutes to think about what hackers go after, you'll realize that it is anything that has an Internet connection. Thanks to the Inte…

Read More