February 26, 2013

The Face Off Between Google and Spotify


With so many ways to connect us with old and new friends, it’s getting difficult for people to choose whether they want to use social TV, social music services or social networking to engage in new topics and trends. With the release of Spotify’s new service moosify, users were given the opportunity meet people through anything music-related, right on their mobile device.

Now, Google will challenge Spotify for the spotlight with its new plan to start a subscription music-streaming service.

Spotify is a digital music service where you can access millions of songs, create collections and share your favorite songs through social media. With its latest feature, moosify, the ability to connect people through music is taken to a more personal level. In a short period of time, Spotify has garnered the attention of five million paying subscribers and 20 million users in 17 different countries, which gave Google the desire to have a platform just like it.

Image via Android Police

Google is currently in negotiation with major record labels to license their music and the opportunity to use songs in videos on YouTube, its video website, posted by users.

Since Google is the developer of the Android mobile platform, this effort is predicted to foster a stronger relationship with its consumers through its Android software as users gain the ability to access more music and videos on the go.

Although Christopher Katsaros, the spokesman for Google, has not confirmed this music venture, Google’s talk with record companies and music publishers was reported by the Wall Street Journal on February 22.

It seems that this music app trend is becoming a must-have in the industry, as Apple, creator of the infamous iPhone and iPad, is also reported to be planning a music service that would challenge Spotify.

As Spotify continues to be challenged by some of the biggest names in the industry, it is becoming very clear just how important these types of music apps and services are to the market.




Edited by Rachel Ramsey



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