YouTube Cofounder Plots New Video Service

By Tara Seals March 13, 2013

One of YouTube’s original founders is set to launch a potential competitor (or perhaps cooperator?) to the online video behemoth. Chad Hurley, who exited the company after selling it to Google in 2010, is planning to launch a new video collaboration platform.  

"I wish [South by Southwest] was a month later because I could unveil the new product," Hurley said during a Q&A with Digg founder Kevin Rose at the SXSW event in Austin, Texas, as reported by AdWeek.

He did say, however, the new service will be "primarily video-based...and gives flexibility for people to work together and create content."

Collaboration and crowdsourcing will figure prominently in the new service, he said. But the platform is likely to act somewhat as a complement to YouTube, rather than an adversary.

“We're not setting up to [kill YouTube]—now…There’s always going to be a place for YouTube."  

It may be time for some fresh thinking in online video: According to the latest comScore Video Metrix round-up, online viewing of videos and attendant ads are starting to decline slightly. In January, nearly 180 million U.S. Internet users watched 36.2 billion online content videos as well as 9.1 billion ad views.

But that’s a decline from the month before, when 182 million users watched 38.7 billion online content videos and 11.3 billion ad views.

Overall, 83.5 percent of the audience viewed online video – down 1.4 percentage points month-on-month.

Google Sites, driven primarily by YouTube, dominated the market with 150 million unique viewers and 12.3 billion video content views, and had the highest average engagement among the top 10 properties.

On the ad side of things, though, Google took the top spot but fell below the two billion mark to 1.8 billion ads.



TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More