Apple, Yahoo Meeting for Discussions but No Deal Forthcoming Soon: Report

By Ed Silverstein April 10, 2013

Apple doesn’t want to rely solely on Google for its services – so the prominent tech manufacturer is reportedly now in closed-door talks with Yahoo, a distant Google rival.

The move by Yahoo makes sense because it wants its services to become prominent on the iPhone and iPad, according to The Los Angeles Times.

Also, Yahoo is talking with Google about seeing more sports and news on the devices from Apple. Yahoo could also find more of a role with Siri, a popular voice-activated assistant offered by Apple, The Wall Street Journal reported. And Yahoo could make its Web search results available to Apple.

So far, Yahoo CEO Marissa Mayer has met with Apple’s senior vice president of Internet services, Eddy Cue, The Journal said. But a deal is still a ways off, news reports suggest.

Also, Yahoo is trying to find new ways to connect with mobile devices under the reign of Mayer, according to TechZone360. An Apple-Yahoo deal could make Yahoo more significant when it comes to mobile software.

One key benefit with Yahoo over Google is Google makes competing devices and Android mobile operating software. Yahoo doesn’t. Nor does Yahoo offer a mobile-app store.

As of now, apps with data from Yahoo Finance and Yahoo's weather site are preloaded on iPhones. Some Yahoo data, such as sports statistics, are used on Siri.

One stumbling block for any Yahoo-Apple new deal is that Microsoft powers Yahoo's search service, The Journal reported. For instance, Microsoft's Bing search engine provides search results for Yahoo.

In addition, Apple has a commitment to quality – so Yahoo has to be seen as being worthy of a deal.

“Past problems between Google and Apple -- for example, the debacle over the latter's map offering -- notwithstanding, even if there is bad blood between the tech giants, it is unlikely Apple will once again offer a sub-par product before it is ready, just to antagonize its rival and once again annoy its customers,” ZDNet reported.


Edited by Rory J. Thompson

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Why Blockchain Could Be a Gamechanger

By: Paula Bernier    1/22/2018

Blockchain has become closely associated with the controversial topic of cryptocurrency. And that's fine because blockchain is an enabling technology …

Read More

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More