Foursquare Gets $41M from Investors, Needs to Prove Itself Soon

By

Foursquare recently got some $41 million from investors – mostly in the form of a loan – which will give the company some breathing room as it improves its current position and longer-term outlook.

The money will be used to improve the app to make it a “more robust recommendation tool,” Bloomberg Businessweek reported.

Before this latest move, Foursquare reportedly earned the relatively low sum of $2 million in revenue last year, Bloomberg Businessweek said. Also, PrivCo as of January “predicted the company would die by the end of the year.” And last month Keith Rabois, a venture capitalist, said in a tweet the “only hope” for the company “was a buyout.”

Among those taking part in the new financing were Silver Lake Partners, Andreessen Horowitz, Union Square Ventures, O’Reilly AlphaTech Ventures and Spark Capital.

“The bulk of the money is a multiyear loan from Silver Lake; the rest is convertible debt that can eventually be swapped for shares,” according to a report from Bloomberg Businessweek. “By taking on debt, rather than giving investors equity stakes, Foursquare delays a public debate about its true worth.”

“By raising debt instead of equity, Foursquare avoids the challenge of getting investors to place a value on the company, as well as avoiding the dilution of its management team's equity stakes,” The Wall Street Journal added in its explanation of the approach.

Also, Fred Wilson of Union Square Ventures liked the method used to raise the money. “For the investors, we get the comfort of knowing that eventually our investment will become equity and we will not have to price it,” Wilson said in a blog post. “Someone else will.”

Just what is the company worth, anyway? Prior investment rounds gave its value at $600 million. Spark Capital gave the company a value of at least $760 million in 2012, The Journal said.

Some see the lack of a valuation a troubling sign, however. “The fact that Foursquare wasn’t able to agree on a valuation means there’s still a big risk in this company — more than there should be at this stage,” analyst Rocky Agrawal told VentureBeat.

Also, the company still needs to come up with a successful business model, The Journal added.

“The stuff we’re building takes a lot of work. … We’ve got a ton left to do,” Foursquare CEO Dennis Crowley said in a blog post. “We’re building tools for local businesses to connect with their customers. We’re making search better, every single day. We’re building that location layer for the internet – the platform that all other companies use to power location in their apps.”

He added in a statement quoted by Bloomberg Businessweek the new money “allows us to get closer to being able to prove that there’s a real business here.”

Soon, Foursquare will let all of the merchants listed on the app purchase ads. The number of sales reps will increase to 40. Foursquare will also highlight the app’s search function.

With Foursquare, users employ their smartphones to give locations at restaurants and bars. Their friends can know where they are, maybe show up, too, and users also get recommendations about food and activities based on their locations. Recently, some 1.3 million businesses were using Foursquare. Also, the app was used by about 33 million people, compared to about 25 million users as of last November, The Journal said.

Now, the company has to answer the question of “Can it actually build a business?” VentureBeat reported. “The answer, it seems, is still up in the air.”




Edited by Rich Steeves
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

ChatGPT Isn't Really AI: Here's Why

By: Contributing Writer    4/17/2024

ChatGPT is the biggest talking point in the world of AI, but is it actually artificial intelligence? Click here to find out the truth behind ChatGPT.

Read More

Revolutionizing Home Energy Management: The Partnership of Hub Controls and Four Square/TRE

By: Reece Loftus    4/16/2024

Through a recently announced partnership with manufacturer Four Square/TRE, Hub Controls is set to redefine the landscape of home energy management in…

Read More

4 Benefits of Time Tracking Software for Small Businesses

By: Contributing Writer    4/16/2024

Time tracking is invaluable for every business's success. It ensures teams and time are well managed. While you can do manual time tracking, it's time…

Read More

How the Terraform Registry Helps DevOps Teams Increase Efficiency

By: Contributing Writer    4/16/2024

A key component to HashiCorp's Terraform infrastructure-as-code (IaC) ecosystem, the Terraform Registry made it to the news in late 2023 when changes …

Read More

Nightmares, No More: New CanineAlert Device for Service Dogs Helps Reduce PTSD for Owners, Particularly Veterans

By: Alex Passett    4/11/2024

Canine Companions, a nonprofit organization that transforms the lives of veterans (and others) suffering PTSD with vigilant service dogs, has debuted …

Read More