April 18, 2013

LinkedIn Follows Beyonce and 'Gets Upgraded'


Just yesterday, social networking mega site LinkedIn added capabilities to its application for both Android and iOS devices. The newly added features are touted with powering a more interactive mobile experience overall, and for the first time, ads are now being displayed on users’ smartphones.

With the hopes of continuing to expand its consumer base by making robust features readily available – including notifications and endorsements – the app also encompasses enhanced photo sizes and even a more user-friendly navigation capability.

Looking to break away from being deemed as just a website that can help those in search of employment, LinkedIn Head of Mobile Joff Redfem commented, “We were putting too much information two or three taps away from the user. The stream is now pulling a lot of that information front and center for the user.”

According to the company’s official blog, there are currently nearly 200 million members of the site, with the United States accounting for nearly 74 million users. Following the U.S., citizens of India make up nearly 18 million LinkedIn lovers, while the U.K. comes in at 11 million users – a number it shares with Brazil.

An interesting statistic to note here is that approximately two members sign up to LinkedIn every second. If you’re math buff, you know that since there are 86,000 seconds in a day, a total of 172,800 new registrations are occurring within a 24-hour period. Pretty impressive.

In related news, a recently published study from LinkedIn titled, “What Women Want at Work,” reveals that nearly 63 percent of respondent’s success at work means finding the ideal balance between work and personal life. No matter if you’re male or female, this is something most humans strive to manage, and for obvious reasons.

When narrowing in on what success at work meant for these same individuals five to 10 years ago, however, 56 percent stated earning a high salary was at the forefront of their mind. Isn’t it ironic how our priorities change over time?

In addition, the poll highlighted that 57 percent of the smarter sex believe it is a fallacy that once they have children, they’ll be forced to put the brakes on their respective field. Nowadays, women can truly do it all, especially because of technological innovations including telecommuting, and of course, next-generation applications like LinkedIn.




Edited by Braden Becker




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