Spindle Acquisition May Lead to Improved Location Features for Twitter

By Rory Lidstone June 20, 2013

Twitter has expanded its capabilities yet again with the acquisition of Spindle, a start-up concerned primarily with location, check-in and local discovery. With this acquisition, Spindle will be no more, but the company's entire team will apparently be put to work at Twitter, most likely on some sort of local discovery and check-in feature for the micro-blogging site.

So far, 2013 has been a significant year for Twitter in terms of services expansion as the company introduced its Vine short-video sharing app in January that has taken off to finally fill the role of the "Instagram of video."

A post on Spindle's official blog doesn't offer much in the way of details, but it does confirm that Spindle's service is being shut down.

"The Spindle team will be relocating and joining the Twitter team in San Francisco," reads the post. "As part of this change, we’ll be sunsetting the Spindle service today to focus on these new and exciting opportunities."

Spindle was created by a group of former Microsoft search engineers and was pitched as a "tacit" mobile search application. Indeed, the service would search through data streamed through social networks such as Facebook and Twitter almost constantly to produce local points of interest. This would allow for a finer discovery experience compared to services like Foursquare.

While the most obvious assumption is that Twitter will put the Spindle staff to work on implementing this exact sort of functionality within Twitter, Mike Isaac of All Things D says not to expect an "apples-to-apples, Spindle-to-Twitter implementation." Indeed, Twitter has been working on more general location features in the past few months and it seems likely the Spindle team will be very useful for these ends.

Still, it's entirely possible for location discovery to grow as time goes on and to play a more prominent role in how Twitter functions.




Edited by Alisen Downey

TechZone360 Contributing Writer

SHARE THIS ARTICLE
Related Articles

Facebook Closes 50 Million Dollar Deal for Live Streaming

By: Andrew Bindelglass    6/24/2016

Facebook seems like it is ready to launch a fledgling version of Facebook Live in the near future, Osofsky said. "We have an early beta programm for a…

Read More

Twilio IPO: Bellwether or Blip for the API Business?

By: Doug Mohney    6/23/2016

San Francisco-based Twilio counts Uber, Open Table, and Nordstrom among its customers. In 2015, the company's revenues were around $167 million with a…

Read More

Brexit: The Whole World is Watching! Including Tech

By: Peter Bernstein    6/20/2016

It is hard to imagine a vote on something- even for those of us in the U.S. consumed and amazed by the daily barrage of presidential election year pol…

Read More

How Steve Jobs Would Fix Apple

By: Rob Enderle    6/20/2016

It is hard to see Apple in trouble. It has massive reserves and remains one of the most powerful brands in the market, yet every week seems to contain…

Read More

Twitter Invests $70M in SoundCloud

By: Andrew Bindelglass    6/16/2016

It seems that SoundCloud sees much of the benefit in this partnership with Twitter in the rollout of their new subscription service that is meant to s…

Read More