Spindle Acquisition May Lead to Improved Location Features for Twitter

By Rory Lidstone June 20, 2013

Twitter has expanded its capabilities yet again with the acquisition of Spindle, a start-up concerned primarily with location, check-in and local discovery. With this acquisition, Spindle will be no more, but the company's entire team will apparently be put to work at Twitter, most likely on some sort of local discovery and check-in feature for the micro-blogging site.

So far, 2013 has been a significant year for Twitter in terms of services expansion as the company introduced its Vine short-video sharing app in January that has taken off to finally fill the role of the "Instagram of video."

A post on Spindle's official blog doesn't offer much in the way of details, but it does confirm that Spindle's service is being shut down.

"The Spindle team will be relocating and joining the Twitter team in San Francisco," reads the post. "As part of this change, we’ll be sunsetting the Spindle service today to focus on these new and exciting opportunities."

Spindle was created by a group of former Microsoft search engineers and was pitched as a "tacit" mobile search application. Indeed, the service would search through data streamed through social networks such as Facebook and Twitter almost constantly to produce local points of interest. This would allow for a finer discovery experience compared to services like Foursquare.

While the most obvious assumption is that Twitter will put the Spindle staff to work on implementing this exact sort of functionality within Twitter, Mike Isaac of All Things D says not to expect an "apples-to-apples, Spindle-to-Twitter implementation." Indeed, Twitter has been working on more general location features in the past few months and it seems likely the Spindle team will be very useful for these ends.

Still, it's entirely possible for location discovery to grow as time goes on and to play a more prominent role in how Twitter functions.




Edited by Alisen Downey

TechZone360 Contributing Writer

SHARE THIS ARTICLE
Related Articles

Chief Data Officers: The New 'Oil' Barons

By: Special Guest    7/22/2016

One hundred years ago, oil changed the economic, technological and political landscapes at every level of society. Going forward, the importance of da…

Read More

Facebook Reaches One Billion Messenger Users

By: Alicia Young    7/21/2016

Many of us who have been on Facebook for several years remember the glory days before the social media platform turned into the gargantuan beast that …

Read More

The Importance of Diligent Authentication and Post-Sale Protection in a Changing Payments Landscape

By: Special Guest    7/20/2016

Merchants must be diligent in evolving their security strategies and authentication procedures to protect their customers' data and their own interest…

Read More

Pokemon Go Enough to Double Nintendo's Market Cap

By: Steve Anderson    7/20/2016

For a while there, Nintendo was looking like a slow-motion train wreck, plunging wildly off the rails into obscurity and disaster. Many have even stop…

Read More

Auto ISAC: Creating A Car Smarter Than You

By: Rob Enderle    7/19/2016

There is a pretty good chance that your existing car uses QNX, which is Blackberry's operating system. Interestingly, the most common places you'll fi…

Read More