ITEXPO 2014 Panel Discusses What it Means to be a Connected Business

By Brooke Neuman January 30, 2014

The communications industry has drastically changed requiring businesses to communicate in new ways. Because of this, it’s become more difficult for some companies to keep up. So how can your business invest in the appropriate technology to keep up with the changes and win a competitive advantage?

This was the topic of discussion at a recent panel discussion titled “Revolutionizing Communications for the Connected Business” at ITEXPO 2014, in which panelists Michelle Accardi-Petersen, CMO Star2Star Communications, Joseph Barnas, Director Channels Collab9, Arthur Chang, President and CEO PanTerra Networks and Bernie McGroder, Vice President of Sales Engineering, MegaPath, Inc discussed how businesses can grow with the help of technology, as they look to drive revenue, reduce costs and ultimately gain competitive advantage.

Communications technology – such as unified communications, VoIP, mobile and video – has become integral for companies wanting to boost productivity and gain a competitive advantage. According to the panel, in order to be considered a truly “connected business” you need the capabilities to communicate anytime, anywhere, on any device, with any employee.

“It’s all about integrating communications seamlessly into other business processes so you can close the deal,” said Arthur Chang, President and CEO PanTerra Networks. For IT departments, resources are limited yet available communications technology can fill in the gaps and provide your businesses all of its communication needs in an integrated format that’s flexible and scalable. However, as panelists agree, companies must partner with a vendor that is reliable, high-quality, secure and scalable. 

As for vendors, it’s important to sit down with the customer because at the end of the day you have to deliver the solution that enhances the company’s business and its productivity. You have to dig around and learn about the business before you can deliver the right technology, said Barnas of Collab9. Moreover, it’s really important for people to have a truly unified solution, so they can have true communications that will lead to actionable business results. It’s how you bring them together that really matters, stressed Accardi-Petersen, CMO Star2Star Communications.

Don’t miss the exciting sessions, speakers and exhibitors at ITEXPO 2014. Click here for more information. 




Edited by Cassandra Tucker

Content Producer

SHARE THIS ARTICLE
Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More