Emerging Markets to Serve as the New Battleground for Tablets

By Rory Lidstone March 19, 2014

With iPads and Android tablets being sold at a rapid pace, it’s easy to forget these days, but there was once doubt as to whether tablets could be the “third device” that could bridge the gap between smartphones and PCs. Obviously, with tablets now common in many homes and offices, they have filled this role quite nicely and, according to a report from Compass Intelligence, they should continue to do so for a while longer.

That said, there will be changes for the tablet market over the next four years. The U.S. market, which led the shift toward mobile devices as well as the tablet market, will soon play a less important role in these areas as the market matures. Going forward, it seems emerging markets will be the new hot spots for tablets.

"The tablet market witnessed rapid growth between 2010 and 2013," said J. Gerry Purdy, chief mobility analyst at Compass Intelligence and co-author of this report, in a statement.  "Emerging economies are now growing at a much faster rate than the U.S. and this is leading to erosion of the U.S. position as the dominant market for tablets."

What’s really interesting is that the tablet market is slowing as this shift occurs, at least according to data from IDC. In particular, the global market for new tablets is expected to grow at a rate around 19 percent this year — much lower than 2013’s 52 percent growth rate. This could have something to do with the fact that PC sales are actually beginning to pick up again in emerging markets, forcing consumers in those areas to hold off on tablet purchases.

Regardless of the causes, Compass expects that this environment should ultimately benefit Android tablets quite a bit as the OS is already very popular in emerging markets.

This research was produced for Compass Intelligence’s Mobility Research service. The service also covers areas such as mobile security, mobile messaging, MDM and more.




Edited by Alisen Downey

TechZone360 Contributing Writer

SHARE THIS ARTICLE
Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More