Google Actually Makes "World Domination" Strategy Work

By Gary Kim April 25, 2014

Remember the phrase “world domination,” it was the flippant answer to the question of business strategy in the years leading up to the Internet Bubble bursting in 2000? 

As it turns out, a few firms actually can argue they have done it in some spheres, and are extending domination into other realms as well.

Google Chrome had the largest share of desktop web browsers, with Microsoft Explorer second and Firefox third, globally, in January 2014. In some markets, such as the United Kingdom, Google search has 90 percent share.

In the smartphone operating system market, Android has something on the order of 70 percent share.

In fact, about 60 percent of all Internet end devices and users exchange traffic with Google servers during the course of an average day, according to Deepfield.

That finding is based on all traffic from computers, mobile devices, game consoles, home media appliances and other embedded devices. Google’s device share is much larger if traffic from computers and mobile devices, and not the other devices, is considered.

Google analytics, hosting, and advertising play some type of role in over half of all large web services or sites, according to Deepfield.

Since 2010, in fact, Google represented just six percent of Internet traffic. In 2013, Google accounted for nearly 25 percent of Internet traffic on average.

It would not be incorrect to argue that world domination is precisely what Google is attempting in a wider sense. Most people these days use the less grandiose language of “becoming a platform,” but the general principle is the same.

Few firms have been able to do what Google does, namely spending huge amounts of money to create platforms (Chrome and Android operating systems, Chrome browser, maps, search, Gmail) that drive indirect revenues.

Most firms prefer direct revenue models. And even some of Google’s direct revenue services, such as Google Fiber, are not “core” businesses for Google, but only ways to get virtually everybody connected to the Internet.

For Google, spending lots of money to create capabilities (Internet access) that support applications used largely for no incremental cost, that in turn drive the bulk of revenues, earned indirectly from advertising, makes sense. Few firms could attempt that.

So far, Google is among a very few potential names one could put on a list of companies that actually made “world domination” a successful business strategy.




Edited by Maurice Nagle

Contributing Editor

SHARE THIS ARTICLE
Related Articles

Future Watch Apps May Surprise You

By: Mike Russo    5/27/2015

If there's one thing that's abundantly clear about the Apple Watch, it's that this isn't your grandpa's timepiece. Oh, it tells time, sure. The rest i…

Read More

Why Apple iOS is Dominating Google's Android

By: Rob Enderle    5/27/2015

Apple's iOS platform is kicking Google Android's butt all over the Smartphone playground. This battle has been fascinating to watch because it seemed …

Read More

Internal Revenue Service is Latest to Be Successfully Hacked

By: Peter Bernstein    5/27/2015

Another day, another database of significance compromised. Indeed, if it was not the U.S. Internal Revenue Service (IRS) that was hacked, setting medi…

Read More

Goodbye Personal Computers

By: Doug Mohney    5/26/2015

The phone is likely to be the central form factor, but people are going to carry other devices as well. Samsung has received a patent on a device that…

Read More

Charter Springs Big for TWC with $78.7Bn Offer

By: Tara Seals    5/26/2015

The valuation makes Comcast's previous, failed $45 billion offer for TWC look like chump change. And it blows away the $132.50 per share, or $37.3 bil…

Read More