Google Actually Makes "World Domination" Strategy Work

By Gary Kim April 25, 2014

Remember the phrase “world domination,” it was the flippant answer to the question of business strategy in the years leading up to the Internet Bubble bursting in 2000? 

As it turns out, a few firms actually can argue they have done it in some spheres, and are extending domination into other realms as well.

Google Chrome had the largest share of desktop web browsers, with Microsoft Explorer second and Firefox third, globally, in January 2014. In some markets, such as the United Kingdom, Google search has 90 percent share.

In the smartphone operating system market, Android has something on the order of 70 percent share.

In fact, about 60 percent of all Internet end devices and users exchange traffic with Google servers during the course of an average day, according to Deepfield.

That finding is based on all traffic from computers, mobile devices, game consoles, home media appliances and other embedded devices. Google’s device share is much larger if traffic from computers and mobile devices, and not the other devices, is considered.

Google analytics, hosting, and advertising play some type of role in over half of all large web services or sites, according to Deepfield.

Since 2010, in fact, Google represented just six percent of Internet traffic. In 2013, Google accounted for nearly 25 percent of Internet traffic on average.

It would not be incorrect to argue that world domination is precisely what Google is attempting in a wider sense. Most people these days use the less grandiose language of “becoming a platform,” but the general principle is the same.

Few firms have been able to do what Google does, namely spending huge amounts of money to create platforms (Chrome and Android operating systems, Chrome browser, maps, search, Gmail) that drive indirect revenues.

Most firms prefer direct revenue models. And even some of Google’s direct revenue services, such as Google Fiber, are not “core” businesses for Google, but only ways to get virtually everybody connected to the Internet.

For Google, spending lots of money to create capabilities (Internet access) that support applications used largely for no incremental cost, that in turn drive the bulk of revenues, earned indirectly from advertising, makes sense. Few firms could attempt that.

So far, Google is among a very few potential names one could put on a list of companies that actually made “world domination” a successful business strategy.




Edited by Maurice Nagle

Contributing Editor

SHARE THIS ARTICLE
Related Articles

Verizon, Oh Verizon, Where Are You Going?

By: Doug Mohney    2/23/2017

Last June, Verizon closed a $4.4 billion deal to buy AOL. Executives said the acquisition would enable the company to layer AOL's advertising strength…

Read More

AMD: The Time For Ryzen Has Arrived

By: Rob Enderle    2/23/2017

The Ryzen part is a powerful alternative to Intel's offering, which will result in several new, more powerful, and affordable systems for those that g…

Read More

Voice 2017 - Best of Times, Worst of Times

By: Doug Mohney    2/21/2017

Voice is in a unique position these days, judging from the conversations I've had over the past six weeks during CES and ITEXPO. Available quality is …

Read More

Needed: Better Location Tech for RideShare Services

By: Doug Mohney    2/21/2017

Uber, Lyft, and other ride services have pushed the bounds of location tech to the point of frustration for end-users, both drivers and customers alik…

Read More

Human Carrying Drones May Arrive in 2017

By: Rob Enderle    2/21/2017

There are a couple really big problems that will likely make human carrying drones more of a tourist attraction than a real solution for some time, bu…

Read More