Study Finds 80 Percent of Indian Urban Consumers Will Buy a Smartphone Next 12 Months

By Gary Kim June 27, 2014

About 80 percent of consumers living in Indian urban areas plan to buy a smartphone in the next 12 months, up from 54 percent last year, according to a survey conducted by Accenture. 

Nearly 65 percent intend to buy a tablet, an increase from 32 percent the year before.

About 20 percent of respondents indicated they would spend more on broadband access over the next year, while 19 percent suggested they would spend more on mobile services.

Some six percent suggested they would spend less on broadband access, while eight percent thought they would spend less on mobile services.

About 33 percent of respondents suggested they would spend more on devices, compared to last year.

About 18 percent of respondents indicated they were “early adopters” and an additional 17 percent identified themselves as “early majority.”

Early adopters were defined as individuals agreeing with the statement “I like to have the latest products and services and be the first one in my group to have them.”

Early majority was defined as individuals agreeing with the statement “I’m usually one of the first to try out and buy new products and services”

India and South Africa are overrepresented in the early adopter group relative to other countries as are 14 to 17 year olds.

In the U.S. market, some 45 percent of respondents intend to buy a smartphone, compared with 35 percent last year. About 33 percent plan to buy a tablet versus 18 percent last year, according to the Accenture study.

The survey, of 6,000 consumers in six countries, also found high interest in “phablet” devices which have screens five to seven inches diagonally.

Of those respondents who said they plan to buy a smartphone in the next year, 51 percent said they plan to buy a phablet.

The study was conducted in October and November 2013 among 6,021 consumers in 6 countries: Australia, Canada, India, South Africa, the United Kingdom, and the United States.

The survey polled respondents about interest in buying numerous consumer electronics devices such as: 3D TVs; 4K TVs; basic mobile phones; desktop PCs; ebook readers; GPS navigation devices; in-vehicle entertainment systems; HDTVs; home game consoles; laptop PCs; portable gaming devices; regular TV; TV set-top box/cable boxes; smartphones; tablet PCs, and wearable devices.




Edited by Maurice Nagle

Contributing Editor

SHARE THIS ARTICLE
Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More