Twitter Shifts Focus to Direct Messages, Which Could Lead to Higher Revenues

By Matt Paulson August 12, 2014

Twitter has gone under a series of extensive overhauls as of late, replacing many of its top executives in order to match and fit to a new vision. But what exactly does that new vision entail? The social media giant has left several clues as to what that new direction may in fact be, ranging from a greater presence on TV and printed media as opposed to just the Internet to a greater presence in International markets. The company has been rather secretive about these plans until now, where it appears that the company may shift focus towards enhancing direct messaging capabilities.

Such a strategy would mark a promising step forward for the company, as it would do more than just improve the end-user functionality. This focus on direct messaging ability would also directly improve user engagement opportunities, which would also allow businesses on Twitter to have higher quality interactions with their customers. Already countless users use Twitter to ask companies direct questions about their products and services, but enhanced direct messaging would allow companies to send better and more detailed responses privately to protect customer information.

Twitter turned to Indonesia for inspiration, where a poll of local mobile device users found that there was an extremely high demand for messaging apps, akin to programs like WhatsApp, WeChat and Kakao Talk. These direct messages were also found to solicit a response far more often than a simple mass-broadcast tweet.

Of course, companies sending direct messages sounds familiar already in the form of spam emails, but Twitter also offers a unique solution due to the fact that its users are fickle. Unless a company is sending quality content, they are likely to lose that customer forever, so this creates a rather competitive space.

It appears that Twitter's recent remodeling will pave the way for a new format of usage that includes direct messaging, and the inherent competition will encourage more companies to take part in Twitter's advanced payment models. Ultimately, this could become the shot in the arm the company needs to drastically increase annual revenue.

Edited by Maurice Nagle

TechZone360 Contributing Writer

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