Google Announces Products to be Aimed More at Kids

By Oliver VanDervoort December 05, 2014

There are a lot of untapped markets in today’s tech world, but one market that Google is apparently going after might spark quite a bit of controversy. Google says it’s a safe bet that when you consider the company sees more than 40,000 queries a second that a number of those searches are being done by kids. Google says its planned move towards making its products more attractive to kids is just a logical leap based on that fact.

The company announced this week it will be aiming its products, such as compatible apps on Android, to children that are 12 and younger. YouTube and Chrome will likely also be following suit and will start to be aimed at a much younger sect than people are used to seeing Google shoot for in its high tech world.

"The big motivator inside the company is everyone is having kids, so there's a push to change our products to be fun and safe for children," Pavni Diwanji, the vice president of engineering charged with leading the new initiative, told USA TODAY.

Diwanji added that the company expects this to be controversial, but Google says it understands that kids already have access to this kind of technology. The firm believes it might actually be making places like the Web safer by catering to a younger client base. Google didn’t say when the initiative will be fully rolled out, but pointed to programs like Maker Camp, Doodle 4 Google and Made with Code. That last will see the White House Christmas trees lit up with coding programs created by kids who live all around the country.

Diwanji says Google’s undertaking is no small feat. The company has approached a wide variety of people, all while looking for the best way to go about doing this kind of move.




Edited by Maurice Nagle

Contributing Writer

SHARE THIS ARTICLE
Related Articles

Modern Moms Shaping Influence

By: Maurice Nagle    7/19/2018

Everyone knows Mom knows best. The internet is enabling a new era in sharing, and sparking a more enlightened, communal shopping experience. Mommy blo…

Read More

Why People Don't Update Their Computers

By: Special Guest    7/13/2018

When the WannaCry ransomware attacked companies all over the world in 2017, experts soon realized it was meant to be stopped by regular updating. Even…

Read More

More Intelligence About The New Intelligence

By: Rich Tehrani    7/9/2018

TMC recently announced the launch of three new artificial intelligence events under the banner of The New Intelligence. I recently spoke with TMC's Ex…

Read More

Technology, Innovation, and Compliance: How Businesses Approach the Digital Age

By: Special Guest    6/29/2018

Organizations must align internally to achieve effective innovation. Companies should consider creating cross-functional teams or, at a minimum, incre…

Read More

Contribute Your Brain Power to The New Intelligence

By: Paula Bernier    6/28/2018

The three events that are part of The New Intelligence are all about how businesses and service providers, and their customers, can benefit from artif…

Read More