Interested in a Chromebook? 7.3 Million Will Be This Year

By Steve Anderson May 22, 2015

Admittedly, Chromebooks probably don't top a lot of wish lists, but a new report from Gartner suggests that this breed of inexpensive cloud-driven laptop is actually more popular than some might expect. In fact, the Gartner study suggests that 7.3 million Chromebooks will be sold in 2015, and that number comes with a few surprises of its own.

Titled “Education is the Primary Opportunity for Chromebooks,” the study suggests that the consumer market really isn't the selling point here. In 2014, for example, the education sector actually purchased 72 percent of all Chromebooks sold in the Europe, Middle East and Africa (EMEA) region. That compares fairly closely to the 69 percent sold in the Asia/Pacific region, and the 60 percent in the United States.

The consumer market, meanwhile, wasn't much of a comparison. While the United States had a fairly decent consumer showing with around 39 percent of the market, the EMEA region saw just under 27 percent of the market go Chromebook. In the Asia-Pacific field, it was worse, with 14.7 percent of the consumer market accounting for Chromebook sales.

Businesses, meanwhile, were not big Chromebook consumers. In the Asia-Pacific region, businesses stepped in on 16.5 percent of sales, but just 1.1 percent of United States sales were business-related. The EMEA field couldn't even muster an entire percent, coming in at 0.9 percent. Though some businesses, according to Gartner principal analyst Isabelle Durand, regarded these as a great way to get some necessary technical capability when resources for IT were low, it wasn't enough  to drive sales. Durand acknowledged the lower sales in the consumer sector, noting that Chromebooks were often considered a “companion device” to a primary device like a laptop or desktop.

Image via Shutterstock

Durand noted that one of the biggest hurdles in Chromebook adoption was the connectivity factor, particularly in emerging markets, but alsogetting users more accustomed to a cloud-based environment when local operation had been the order of the day for years, even decades, prior. But with reports saying that 27 percent more Chromebooks are to be sold this year than in 2014, it's clear that gains are being made.

Still, the point is clear: Chromebooks are doing best in educational environments, and with good reason. Educational institutions often have limited budgets, and the low-cost nature of the Chromebook can help on that front substantially. Educational institutions are also often priorities for good-quality connectivity, and that helps the Chromebook as well. The Chromebook is actually very well-suited to the educational environment, and educators are taking to it in a big way as the sales numbers demonstrate.

But there are some gains in other sectors as well, and anyone planning to buy a Chromebook will be in the company of a few more businesses, a few more consumers, and a whole legion of educators. 




Edited by Dominick Sorrentino

Contributing TechZone360 Writer

SHARE THIS ARTICLE
Related Articles

Pai Makes His Case for Title II Repeal

By: Paula Bernier    11/21/2017

FCC Chairman Ajit Pai today made clear his plans to repeal Title II net neutrality rules. The commission is expected to pass his proposal at its Dec. …

Read More

Mist Applies AI to Improve Wi-Fi

By: Paula Bernier    11/9/2017

Mist has created an AI-driven wireless platform that puts the user and his or mobile device at the heart of the wireless network. Combining machine le…

Read More

International Tech Innovation Growing, Says Consumer Technology Association

By: Doug Mohney    11/8/2017

The Consumer Technology Association (CTA) is best known for the world's largest trade event, but the organization's reach is growing far beyond the CE…

Read More

Broadcom Makes Unsolicited $130B Bid for Qualcomm

By: Paula Bernier    11/6/2017

In what could result in the biggest tech deal in history, semiconductor company Broadcom has made an offer to buy Qualcomm for a whopping $130 billion…

Read More

How Google's 'Moonshot' Could Benefit Industrial Markets

By: Kayla Matthews    10/30/2017

The term "moonshot" encapsulates the spirit of technological achievement: an accomplishment so ambitious, so improbable, that it's equivalent to sendi…

Read More