Google Entering Carpool Lane in Israel

By Andrew Bindelglass July 07, 2015

Google launched its crack at a ride-sharing service in the Israeli city of Tel Aviv Monday, aiming at supplementing traditional taxi services and transportation start-ups like Uber and Lyft. The service is hosted on the Waze app, the crowd-source traffic and navigation application that Google purchased in 2013, or can be used through a standalone app called RideWith for those who do not use Waze.

The new app allows passengers looking for a ride to be matched with commuters who are going to be driving along the same route. Passengers then pay for a share of the gasoline as well as a surcharge for general wear and tear on the car. Google receives a small percentage as well, the source of its profits. Much like Uber, payments are exchanged through credit or debit cards linked to the app.

This venture is not without controversy: much like Uber last year, there has been some discussion about how much drivers using Google’s service can be regulated. In order to attempt to circumvent this, Google has limited the service so as to only connect passengers with drivers who are already on the route they use to travel. In other words, the driver cannot briefly function as a taxi driver, and can only pick up two passengers per day.

Image via Shutterstock

Google does not see this new service as a direct competitor to Uber. A spokesman was quoted as saying “RideWith is an experiment in the Tel Aviv area that doesn’t compete with Uber: it’s a platform built to enable local drivers to help each other during busy commute hour.” However, if successful, RideWith will likely pull at least some consumers away from Uber, as those who used to take taxis or Uber cars home from work may look to share a ride instead.

If RideWith is able to succeed in Tel Aviv, it could spread to other major cities and become the next big thing in ride sharing and transportation services. It can allow drivers and carless commuters to work together and carpool where they need to go. Hopefully, this will lead to fewer cars on the road and thus fewer emissions. 




Edited by Dominick Sorrentino

Contributing Writer

SHARE THIS ARTICLE
Related Articles

Why People Don't Update Their Computers

By: Special Guest    7/13/2018

When the WannaCry ransomware attacked companies all over the world in 2017, experts soon realized it was meant to be stopped by regular updating. Even…

Read More

More Intelligence About The New Intelligence

By: Rich Tehrani    7/9/2018

TMC recently announced the launch of three new artificial intelligence events under the banner of The New Intelligence. I recently spoke with TMC's Ex…

Read More

Technology, Innovation, and Compliance: How Businesses Approach the Digital Age

By: Special Guest    6/29/2018

Organizations must align internally to achieve effective innovation. Companies should consider creating cross-functional teams or, at a minimum, incre…

Read More

Contribute Your Brain Power to The New Intelligence

By: Paula Bernier    6/28/2018

The three events that are part of The New Intelligence are all about how businesses and service providers, and their customers, can benefit from artif…

Read More

TMC Launches The New Intelligence - an Unparalleled AI and Machine Learning Conference & Expo in Florida

By: TMCnet News    6/28/2018

TMC announced the launch of The New Intelligence conference and expo - The Event Powering the AI Revolution. This exciting new event will take place o…

Read More