The company added that it may anonymize and aggregate data that might otherwise be considered personally identifying. This could include information on users’ precise locations, which might be considered personal if stored on its own. But combined with the locations of other users it could provide valuable information on the number of users located in a specific region and would not be considered “personally identifiable.”
"Those users who do not want us to use non-personal data in this way will be able to turn it off, without any decrease in the functionality our apps will provide,” an AVG spokesperson told Wired magazine. “While AVG has not utilized data models to date, we may, in the future, provided that it is anonymous, non-personal data, and we are confident that our users have sufficient information and control to make an informed choice."