What's the True Spirit of Super Bowl Sunday? Advertising

February 05, 2016
By: Kyle Piscioniere

With the big game coming up on Sunday, let’s not forget what the Super Bowl is really about: commercials. Sure, some brutes in jerseys are going to concuss each other for a couple hours, but that’s just an excuse to watch primo 30-second adverts for Coke, Big Daddy, and Heineken.

And now, for the first time, we’ll get to see the advertisements pitted against each other in a head-to-head contest. The digital performance platform Dynatrace will be ranking, evaluating, and, yes, scoring the advertisers of this year’s Super Bowl. They’ll break down the marketing plays of each and every commercial spot then publish their scores on their blog. Expect a breakdown of mobile vs. web traffic, ‘best practices’ for winners, and some armchair quarterbacking on the losers of the ad game.

For your fill of marketing commentary, be sure to turn in.

In addition to analyzing the commercials, Dynatrace will be keeping a close eye on NFL teams’ home pages, too. In the world of marketing, the winner of the Super Bowl may not be the winner of the ad game. We expect the usurped Patriots to rank high on page views, as well as the two competing teams and other fan favorites.

Air time is at an all-time high. It costs $5 million to secure 30 seconds during the Bowl. Dynatrace is putting in necessary legwork to deliver fast, actionable insights that any marketer could use. Be sure to check it out.

And sure, this is a great opportunity for marketers to get play-by-plays of the biggest event of the year. But I think it’s an even bigger opportunity for enterprising young bookies. We already bet on the coin toss, quarterly scores, injuries; why not lay some money down on the most successful ad campaign? Dynatrace will supply the results. Sharks, it’s up to you to set the vig. My money’s on Doritos. 




Edited by Stefania Viscusi